We constantly publish updates to our documentation, which may not yet be available in your language. For the most current information, use the English version.

for Marketers

Campaign attributes

Editing campaign attributes gives you the ability to adapt and fine-tune your bids and budgets, as well as to update the status of an ad, adgroup, or campaign. It enables you to respond to changing market conditions, capitalize on emerging opportunities, and effectively manage resources. This granular control not only enhances the precision of campaign management but also contributes to achieving optimal return on investment.

You can select from the following attributes:

Bid
Bid Target ROAS
Daily Budget
Max Bid

Status (Ad)
Status (Adgroup)
Status (Campaign)

About attributes

Your attributes are your bids, budget, and status values. This is historical information from networks.

What is daily budget?

What is bid?

What is a Status?

Statuses are broken down per campaign level; Campaign status, Adgroup status, and Ad status (for creatives). Depending on your selected campaign level dimensions, include the matching attribute.

Status	Description
`Running`	The selected item is active in the network. After changing the status to 'running', items will start to run after passing internal checks (this depends on the network).
`Paused`	The selected item is paused in the network. After changing the status to 'paused' items stop running. Low-level items may be paused depending on the selected level and network.
These statuses are not available for change:
`Unknown`	No items at a lower level are found for this combination of dimension and status.
`Multiple`	More than one item at a lower level is found for the selected dimension.

These are the two different attribute types and their value examples:

Numbers: For bids and budgets. Write down the new attribute value. Here are the the different value types you can use:
- Absolute values, for example 100, 0, 45.
- Percentage values, for example +10%, -50%.
- Relative values (add or subtract), for example +20, -50.
Status drop-down list: For status attributes. Select an option to update the attribute status.

Follow these instructions to include attributes in your data visualization table:

On the right-side panel, select Edit table > Attributes.
Add or delete your preferred attributes.
Select and move to change the order of the attributes in your report.

Every time you change the order of the attributes, the table rebuilds itself to show the new order.

Important:

After making any changes, select Reload data to view the restructured table.

Partner integrations

Campaign Automation works with a number of partners. Use the table to see a breakdown of which attributes are available for selected dimensions with each partner. Learn more about attributes.

Network	Dimension	Bids	Budget	Status	Max bid	Bid target ROAS
Google Ads	Campaign Note: Target CPA (Cost Per Action) and Target ROAS (Return on Ad Spend) bids are currently handled as a bidding strategy. `MAXIMIZE_CONVERSION` campaigns are handled for budget update only.	✓	✓	✓		✓
	Adgroup			✓
	Creative / Ad			✓
	Country
	Source ID/ Sub-publisher
Apple Search Ads	Campaign		✓	✓
	Adgroup Note: We change the `defaultBidAmount` property of an adgroup to CPC or CPM depending on the campaign setup. We do not currently support CPA.	✓	✓	✓
	Creative / Ad	✓	✓	✓
	Country
	Source ID/ Sub-publisher
AppLovin	Campaign Note: ROAS bids at the campaign level are supported	✓	✓			✓
	Adgroup
	Creative / Ad
	Country	✓	✓
	Source ID/ Sub-publisher	✓
Meta	Campaign		✓	✓
	Adgroup Note: We update the `bid_amount` of an Ad Set, regardless of its `bid_strategy`, `optimization_goal` and `billing_event`.	✓	✓	✓
	Creative / Ad			✓
	Country
	Source ID/ Sub-publisher
IronSource	Campaign	✓
	Adgroup
	Creative / Ad
	Country	✓
	Source ID/ Sub-publisher	✓
Mintegral	Campaign	✓	✓	✓
	Adgroup
	Creative / Ad
	Country	✓	✓
	Source ID/ Sub-publisher	✓
SnapChat	Campaign		✓	✓
	Adgroup	✓	✓	✓
	Creative / Ad			✓
	Country
	Source ID/ Sub-publisher
TikTok	Campaign		✓	✓
	Adgroup	✓	✓	✓
	Creative / Ad			✓
	Country
	Source ID/ Sub-publisher
Twitter	Campaign		✓	✓
	Adgroup	✓		✓
	Creative / Ad
	Country
	Source ID/ Sub-publisher
Unity Ads	Campaign Note: A campaign-level default bid cannot be applied. A specific bid needs to be defined per campaign, per country. CPI bids are handled by default.		✓	✓
	Adgroup
	Creative / Ad
	Country	✓			✓	✓
	Source ID/ Sub-publisher Note: A source-level bid can only be set by specifying a country.	✓
Vungle	Campaign	✓	✓
	Adgroup
	Creative / Ad
	Country	✓
	Source ID/ Sub-publisher	✓

Inline editing

Inline editing allows you to directly modify your selected campaign attibutes, eliminating the need for toggling between screens. This streamlined process enhances precision when adapting values to your marketing campaign needs.

To edit a value:

Select (Edit) to edit a value.
Modify the value according to its attribute type.
Select Review and sync changes. All the values you changed show a waiting for review icon .
Review your changes. You can delete individual changes using the button or delete all by selecting Discard all changes.
Select Sync changes.

Editable attributes - Review and sync changes

Bulk editing

Bulk editing campaign attributes allows you to assign identical values to multiple items, saving you time and effort by eliminating the need for individual adjustments. This feature allows you to efficiently manage several dimension items by applying changes universally, enhancing productivity and workflow efficiency.

To bulk edit your values:

On the first table column, select the channel rows that you want to change. As soon as you select one, the attributes editor appears.
Modify the values according to its attribute type.
Select Apply to save the new values.
Select Review and sync changes. All the values you changed show a waiting for review icon .
Review your changes. You can delete individal changes using the delete () button or delete all by selecting Discard all changes.
Select Sync changes.