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for Marketers

PC and Console Measurement•Partner integrations•Facebook

Facebook [Web] integration for PC and Console

With Adjust's partnership with Facebook, you can add your Adjust link to the campaigns you run on Facebook Web. This lets you measure the success of your campaigns and their role in driving game installs.

Before you begin

Here's what you need to know before getting started.

Requirements

Admin, Editor, or Custom Editor permissions in Adjust to create a link
Access to Meta Ads Manager

1. Enable the integration with Facebook Web and create an Adjust link

To allow Adjust to share attribution and event data with Facebook, you need to first activate and configure the integration. As part of this, you need to create an Adjust link that you can then use in your campaign.

Select Campaign Lab.
Select + New Partner.
Search Facebook Web and select its tile.
Choose the app you want to create the link for.
To enable data sharing, select Edit and enter the requested information. By enabling data sharing, Adjust can forward PC installs, sessions, and events data to Meta. For more information, see Set up Facebook Web.
Optional: Set your data sharing preferences.
Enter a name for your link.
Optional: Update the link's campaign structure parameters.
Optional: Define deep links, add redirects, and add fallbacks.
Make sure to Enable probabilistic modeling for clicks. Adjust uses probabilistic modeling to attribute PC and Console installs for Facebook Web campaigns.
Under Clicks, select Edit.
Toggle on Enable probabilistic modeling.
Optional: Customize the attribution window for your link.
Review your link settings and select Create link.

Example

Here is an example of the resulting link that’s created with all necessary parameters for measurement on Facebook Web:

https://app.adjust.com/abc1234?campaign={{campaign.name}}%20%28{{campaign.id}}%29
&adgroup={{adset.name}}%20%28{{adset.id}}%29&creative={{ad.name}}%20%28{{ad.id}}%29

Note:

If you want to redirect users to a different location, for example a specific landing page, you can use the redirect=endoded_landing_page_url parameter to change the destination.

Enable Adjust measurement on Facebook

Now you need to enable Adjust measurement in Meta Ads Manager. To do this:

In Meta Ads Manager, choose the ad account associated with your app.
Select your campaign or create a new one.
Under the Destination section, input your Adjust link as a Website URL.

Once the ad registers a click containing the Adjust link, the user gets redirected to the store URL (or custom URL) configured in Adjust.