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Consent Expiry and Data Retention

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Use the Consent Expiry and Data Retention settings to configure how long Adjust receives, uses, and retains data from your app users.

Overview

The Consent Expiry and Data Retention settings are applied based on the consent signal Adjust receives from your app. The consent expiry periods defines how long Adjust receives and uses data; the user data retention periods defines how long Adjust retains user-level attribution and event data after the consent expiry period ends. Both are configured at the app level and are interdependent.

Key terms

User data retention period

Next steps

How Consent Expiry and Data Retention settings work: Learn how Adjust calculates consent and retention periods.
Set up Consent Expiry and Data Retention settings in Adjust: Get instructions on the SDK requirements and setup steps for using this feature.

Consent Expiry and Data Retention

Overview

Key terms

Consent expiry period

User data retention period

Next steps