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Manage data collection and retention

Some countries have data privacy laws that specifically concern data collection and retention. Companies based in that country, or have users there, must comply. Here, we'll look at how you can apply settings in Adjust for this purpose.

Important:
It is the app publisher's responsibility to get consent from users. This is subject to your own legal assessment.

Before you begin

Here's what you need to know before getting started.

Helpful information

  • Data privacy is set at the app-level

Permissions

  • Admin, Editor, or Custom Editor permissions

SDK requirements

To use this feature, you first need to download and set up the Adjust SDK for your platform. Follow the instructions linked below to get started.

⚙️  This feature requires Adjust Android SDK v4.26.0+ or Adjust iOS SDK v4.25.0+

Android / iOS

📖 Once you have the Adjust SDK installed and configured, follow the guides linked below to use this feature:

Android / iOS

Terminology & definitions

You can use consent expiry and user data retention periods to instruct Adjust how to manage user data. Below, we define what these mean when you switch ON data privacy settings in the Dashboard.

TermDefinition
Consent expiry periodThe period of time during which user consent is valid. This is from the moment of consent until a maximum of 25 months after. When this period expires, the user must renew their consent for Adjust to keep processing data.
User data retention periodThe maximum period of time that Adjust may store consumer data. It lasts from the moment of consent until a maximum of 25 months after. Once this time period expires, Adjust must remove the user data from our database.

There are certain rules applied to how time periods are defined. Consider these when adding settings in the Adjust Dashboard.

  • Time is measured in Months.
  • A month is defined as 30 days.
  • The consent expiry period cannot be equal to 0.
  • The user data retention period cannot be equal to 0.
  • Expiry and retention periods must be entered as values between 1 and 25.
  • The consent expiry period cannot be greater than the user data retention period.

Add a Data Privacy setting

To add a data privacy setting, follow these steps in the Adjust Dashboard.

  1. Find your app and select your app options caret (^).
  2. Select Data Privacy
  3. Enter a Consent Expiry Period
  4. Enter a User Data Retention Period
  5. Select Save

The setting is immediately active and the toggle switches ON.

Note:
You cannot enter a consent expiry period or user data retention period that exceeds 25 months.

Remove a data privacy setting

To remove a data privacy setting, follow these steps in the Adjust Dashboard.

  1. Find your app and select your app options caret (^).
  2. Select Data Privacy
  3. Switch OFF the Data Privacy toggle
  4. Select Save

Consent renewal

With Data Privacy settings are switched ON, Adjust uses the most recent consent timestamp to calculate the consent expiry and data retention periods. This affects how Adjust handles data when consent is renewed.

Consent renewed before the expiry period ends

If the user renews their consent before the consent expiry period ends, the expiry period is extended. The timestamp from the renewed consent becomes the new start date.

Example:

In this example, the expiry period is set to 1 month and the retention period is set to 2 months. The user consents, and Adjust marks this timestamp as Day 1. We would stop processing data at the end of the consent expiry period on T1+30 (31st day) and delete the user data at the end of the data retention period on T1+60 (61st day).

After the user renews their consent on Day 15, Adjust updates the consent timestamp. We will now stop processing data on T15+30. We delete the data at the end of the new data retention period on T15+60.

Consent renewed after the expiry period ends

If a user renews their consent after the consent expiry period ends, Adjust starts processing data again and calculates a new expiry and retention period. Between the end of the original consent expiry period and the renewed consent, Adjust does not process any user data.