Unverified devices
Installs are attributed to Unverified devices when they are rejected by device-level Conversion rules configured to assign installs to Unverified devices if specific conditions are not met.
The Unverified Devices widget displays these installs and indicates which conversion rule triggered the unverified classification, helping you understand the source and reason for non-attributed traffic.
This widget will be shown only if you have Conversion Rules feature enabled.
Set up the Unverified devices widget
By default, the Unverified devices widget is a table that breaks down your metrics data. You can break them down by the following dimensions:
Dimension | Campaign structure level | Reporting value |
---|---|---|
App | N/A | N/A |
App store type | ||
Country | ||
Channel | Channel | Unverified devices |
Campaign name | Campaign | Rule type |
Adgroup name | Adgroup | Network name with link token that the engagement was originally attributed to. |
Creative | Creative | Campaign name with link token that the engagement was originally attributed to. |
Available metrics
- Installs
- Sessions
- 1D Retention
- 3D Retention
- 7D Retention
- Total events
- Revenue events
- In-app revenue
Use the Unverified devices widget
Select
(Download) to download the report in CSV format.
Use the arrows in the table header to arrange the data in the columns, either alphabetically or in ascending or descending order.