Unverified engagements

The Unverified Engagements widget allows you to monitor sources that were skipped for attribution due to configured Conversion rules. These include cases where specific criteria—such as a Region & Campaigns mismatch—were not met. The widget presents a stacked horizontal bar chart that breaks down unverified engagements by dimension. For each dimension, it shows what contributed to the unverified engagements—such as unverified clicks or unverified impressions, grouped by the specific rule that triggered the exclusion.

Growth solution:

This widget will be shown only if you have Conversion Rules feature enabled.

Set up the Unverified engagements widget

The default view displays the distribution of skipped engagements by day. You can customize the view to suit your analysis needs by applying filters such as:

  • App
  • Country
  • Channel
  • Campaign name
  • Adgroup name
  • Creative (attribution).

Use the Unverified engagements widget

  • Hover over any bar in the chart to see more information about the data.
  • Select a title in the chart legend to hide the corresponding data segment in the bar chart. Select it again to reveal the segment.