Set up Roku Ads

Adjust’s Roku Ads integration lets you measure the performance of your CTV campaigns on Roku and better understand the role of CTV in multi-channel user journeys.

• Includes single-device and cross-device attribution, so you can measure:
  • CTV - CTV
  • CTV - Mobile
• Unified analytics within the Adjust dashboard

How it works

Roku Ads is a self-attributing network (SAN), meaning that when an install or in-app event occurs, Adjust asks Roku Ads if it served a relevant ad. Roku responds with a claim if it delivered a click or impression tied to that user. Adjust then compares Roku’s claim against other potential sources using our own attribution. This SAN model means that Roku reports all ad claims it makes, while Adjust reports only final attributed conversions.

1. Create an Event group in Roku Ads

For self-service advertisers:

In the Roku Ads Manager, follow these steps:

1. Sign in and navigate to the Events page.
2. Identify an existing Event Group or create a new Event Group.
3. Copy the Event Group ID.
4. Send an email to Roku (adsmanagersupport@roku.com) confirming the following information:
   1. That you are working with Adjust as your MMP.
   2. Your Event Group ID.

For more information, follow the Roku Ads documentation.

For managed service advertisers:

Contact your Roku representative to receive your Event Group ID.

2. Activate the Roku Ads integration in Adjust

In the Adjust dashboard, follow these steps:

1. Select Campaign Lab.
2. Select + New Partner.
3. Search Roku Ads and select the tile.
4. Choose the app you want to work with.
5. To enable data sharing, select Edit and enter the Roku Event Group ID.
6. Select whether to change your data sharing preferences.
   • Installs and Reattributions are shared by default.
   • Select whether to additionally share Sessions with Roku.
7. Map your Adjust events to the preset Roku events.
8. Confirm the setup and select Enable partner.

The integration with Roku Ads is now live and you can begin setting up your Roku campaign.

Manage your link attribution settings

Once a claim is made, you can find your link by navigating to Campaign Lab > Partners > Roku Ads. Find your app, and select the new link from the list. You can now see all the link properties and manage settings.

Enable probabilitistic modeling

If you would like to allow Adjust to use probabilistic modeling when performing attribution, you will need to ensure this setting is enabled.

If you already have probabilistic modeling enabled at the app-level, you do not need to take any action as the new Roku Ads link that is created will inherit the setting. If your app does not have probabilistic modeling enabled, you will need to update your link's attribution settings. This is managed from your link's Attribution settings tab.

Enable cross-device attribution

Adjust's Roku Ads integration supports cross-device attribution, so you can measure the impact of CTV ads on mobile installs. Cross-device attribution is managed from your link's Attribution settings tab. Navigate there, and ensure that the cross-device attribution (and reattribution if you want) is activated at the link-level.

Reporting

Since Roku is a SAN, links are created automatically when you start running your campaign. You'll see them appear in Campaign Lab

Campaign data from Roku Ads will be reported in the following structure:

• Network: Roku
• Campaign: campaign_name (campaign_id)
• Adgroup: flight_name (flight_id)
• Creative: creative_name (creative_id)

References

Roku Ads event mapping

You can choose from the following Roku Ads events to map to your Adjust events.