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for Marketers

Choose attribution settings for your link

You can change attribution settings at the network, campaign, and adgroup levels for your link. These settings are optional. If you don't customize your link's attribution settings, we'll use your parent link's settings or (if those aren't customized either) your app-level settings.

Tip:

To avoid data discrepancies in Adjust, we recommend setting the same attribution windows across all your app platforms and ad networks for your app.

Choose attribution settings

To find the attribution settings for a partner link:

Select Campaign Lab
Find the Partner
Select the link name
Select the Attribution settings tab

If you want to reset your custom attribution settings to the app-level settings, select Revert to app-level settings in the relevant section.

Use the following guides to find detailed information to help understand your attribution settings:

Cross-device links

If a partner supports cross-device attribution, and you selected the link use case as cross-device, here you can customize the cross-device attribution settings.

Make sure you have reviewed our CTV - mobile measurement guides and cross-device campaign best practices.

Note that probabilistic modeling is the primary attribution method for cross-device campaigns.

➡️ Next: Review setup and create your link