Choose attribution settings for your link
Choose custom attribution settings for new and existing users. These attribution settings are available for clicks and impressions.
You can change attribution settings at the network, campaign, and adgroup levels for your link. These settings are optional. If you skip this step, attribution settings that you chose during app setup will apply.
To avoid data discrepancies in Adjust, we recommend setting the same attribution windows across all your app platforms and ad networks for your app.
Choose attribution settings
In the Attribution settings screen, depending on what settings you want to configure, follow the steps in the relevant section.
If you want to reset your custom attribution settings to the app-level settings, select Revert to app-level settings in the relevant section.
New user: attribution
- Set up attribution for clicks or impressions for new users.
Attribution method | Attribution window |
---|---|
Clicks | |
Device matching (Always on) | 1 - 30 days |
Probabilistic modeling | 1 - 24 hours |
Impressions | |
Device matching | 1 - 30 days |
Probabilistic modeling | 1 - 24 hours |
- Set up temporary attribution for clicks or impressions for new users.
You need to have either device matching or probabilistic modeling set to ON to enable temporary attribution.
Attribution method | Attribution window |
---|---|
Temporary attribution | 1 - 24 hours 1 - 90 days |
Existing user: reattribution
- Set up reattribution for clicks or impressions for existing users.
Adjust can reattribute inactive users who return to your app through a retargeting campaign. You can turn on click-based reattribution or impression-based reattribution at any time.
When you turn on reattribution, you need to choose an inactivity period (how long the user must be away from your app) and a reattribution window (how long a click or impression is eligible for reattribution).
Reattribution method | Window |
---|---|
Clicks | |
Inactivity window | 0 - 365 days |
Reattribution window | 1 - 30 days |
Impressions | |
Inactivity window | 0 - 365 days |
Reattribution window | 1 - 24 hours 1 - 7 days |
- Set up temporary reattribution for clicks or impressions for existing users.
Additionally, choose the Fallback reattribution source for events that occur outside of the reattribution window. This fallback source applies to both clicks and impressions.
- Last eligible source - The last attribution source that meets all specified reattribution criteria
- Organic
Reattribution method | Window |
---|---|
Temporary reattribution | Inactivity window: 0 - 365 days |
Reattribution window: 1 - 24 hours, 1 - 90 days |
Cross-device attribution
Choose how you want to attribute engagements from cross-device users for this link.
Attribution method | Attribution window |
---|---|
Probabilistic modeling | 6 - 72 hours |
➡️ Next: Review setup and create your link