Choose attribution settings for your link

You can change attribution settings at the partner level and the network link level. These settings are optional. Adjust applies attribution settings using the following hierarchy:

  1. Network-level link settings: Defined at the link level; overrides both partner-level and app-level settings.
  2. Partner-level settings: Defined by the partner; overrides app-level settings.
  3. App-level settings: Your baseline settings, applied by default.

If you don't customize your network link's attribution settings, we'll use your parent link's settings. If those aren't customized either, we'll use the partner-level settings, or (if no partner settings are defined) default to your app-level settings.

Tip:

To avoid data discrepancies in Adjust, we recommend setting the same attribution windows across all your app platforms and ad networks for your app.

Choose attribution settings

You can view and modify your attribution settings at both the partner level and the network link level.

View partner-level settings

At the partner level, you can compare attribution settings across all your available apps, similar to how you compare network links.

  1. Select Campaign Lab.
  2. Find and select the partner.
  3. Select the Partner-level button.
  1. On the top right, select the Attribution settings button to switch views. Here you can compare the attribution windows across your apps.
  1. Select an app from the list to display and edit the specific attribution settings for this app on this partner.

If you want to reset your custom partner-level attribution settings, select Revert to app-level settings in the relevant section.

View network-level link settings

  1. Select Campaign Lab.
  2. Find and select the partner.
  3. Under the Network-level view, select the link name.
  4. Select the Attribution settings tab.

If you want to reset your custom link-level attribution settings, select Revert to partner-level settings in the relevant section.

Use the following guides to find detailed information to help understand your attribution settings:

Cross-device links

If a partner supports cross-device attribution, and you selected the link use case as cross-device, here you can customize the cross-device attribution settings.

Make sure you have reviewed our CTV - mobile measurement guides and cross-device campaign best practices.

Note that probabilistic modeling is the primary attribution method for cross-device campaigns.


➡️ Next: Review setup and create your link