Social sharing preview

Social media and messaging apps show previews of shared links. To keep your branding consistent, you can add a social sharing preview for your app. Additionally, you can also customize the preview of individual links.

Use case

Let's say you've customized the social sharing preview of your food delivery app, and run a referral campaign. If someone sends their referral link (an Adjust link) to friends via WhatsApp, your app's icon, name, and description is displayed with the shared link. Now, if you want to promote a specific restaurant available on your app, you can customize the social sharing preview of the campaign of this restaurant. In this case, sharing this link will display the restaurant's icon, name, and description in the preview, instead of the app's icon, name, and description.

Supported platforms

Social sharing preview is available for the following platforms:

  • Facebook/ Facebook Messenger
  • Instagram (messages)
  • iMessage
  • KakaoTalk
  • Line
  • Reddit
  • Slack
  • Snapchat
  • Telegram
  • WhatsApp
  • X (formerly Twitter)

When is the social preview updated in my link?

Adjust has no control over when your social preview would be updated in your link. This depends on the social media platform's caching logic. The social media platform needs to recrawl the link’s preview to render updated information.

With certain platforms, you can enforce an update by recrawling the URL:

Before you begin

Here's what you need to know before getting started.

Requirements

  • Admin, Editor, or Custom Editor permissions
  • A JPG or PNG image (at least 200 x 200 pixels)
    • Recommended size is 1200 x 630 pixels.
  • The link is not set up for push notifications while setting up deep linking.

Customize your social sharing preview

You do not need to set up a social preview on the app level to set up a social preview for your link. Your link-level social preview settings override app-level social preview settings.

In the Social sharing preview screen, follow these steps.

  1. Select Custom preview to set up a customized social preview for the link.
  2. Enter an Image URL that provides a JPG or PNG image of at least 200 x 200 pixels size. The recommended size of the image is 1200 x 630 pixels.
  3. Provide a Title and Description.
  4. Review the preview section to see how your link would look when it's shared.
  5. Select Next.


➡️ Next: Review setup and create your custom link