TikTok [Web] integration for PC and Console

With Adjust's partnership with TikTok, you can add your Adjust link to the campaigns you run on TikTok Web. This lets you measure the success of your campaigns and their role in driving game installs.

Before you begin

Here's what you need to know before getting started.

Requirements

1. Enable the integration with TikTok Web and create an Adjust link

To allow Adjust to share attribution and event data with TikTok, you need to first activate and configure the integration. As part of this, you need to create an Adjust link that you can then use in your campaign.

  1. Select Campaign Lab.
  2. Select + New Partner.
  3. Search TikTok Web and select its tile.
  4. Choose the app you want to create the link for.
  5. To enable data sharing, select Edit and enter the requested information. By enabling data sharing, Adjust can forward PC installs, sessions, and events data to TikTok. For more information, see Set up TikTok Web.
  6. Optional: Set your data sharing preferences.
  7. Enter a name for your link.
  8. Optional: Update the link's campaign structure parameters.
  9. Optional: Define deep links, add redirects, and add fallbacks.
  10. Make sure to Enable probabilistic modeling for clicks. Adjust uses probabilistic modeling to attribute PC and Console installs for TikTok Web campaigns.
  11. Under Clicks, select Edit.
  12. Toggle on Enable probabilistic modeling.
  • Optional: Customize the attribution window for your link.
  1. Review your link settings and select Create link.

Example

Here is an example of a link:

https://s2s.adjust.com/abc1234?campaign=__CAMPAIGN_NAME__%20(__CAMPAIGN_ID__)&adgroup=__AID_NAME__%20(__AID__)&creative=__CID_NAME__%20(__CID__)&s2s=1&idfa=__IDFA__&ttclid=__callback_param__&gps_adid=__GAID__&adgroup_id=__AID__&ip_address=__IP__&user_agent=__UA__&campaign_id=__CAMPAIGN_ID__&creative_id=__CID__&tracker_limit=250000&tiktok_placement=__PLACEMENT__&external_tracker_ids=1

Enable Adjust measurement on TikTok

Now you need to enable Adjust measurement in the TikTok for Business dashboard. To do this, copy the Adjust link created in the previous section and paste it as a Click tracking URL in the Third Party settings on the TikTok for Business dashboard.