Universal links

Universal links are a specific deep linking protocol available for iOS version 9 and later. They are constructed differently to the custom URL schemes used in earlier iOS versions and other mobile platforms.

Measure campaigns with iOS deeplinks

You can deeplink users into your iOS app using:

• Universal links
• Javascript universal links
• Adjust link URLs + deep_link parameter

To use deep links with a link URL and deep_link parameter for iOS 9 + campaigns, make sure you have set up universal links in Adjust and in your Xcode project. This lets Adjust translate the link into a universal link, to return to the device and open the app.

Supported methods by environment

The best linking method is the one that supports your ad environment, where users interact with your ads.

Here, you can see which setup is best suited for your campaign.