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ATT & SKAN solutions•Conversion Hub•About conversion values

What is a conversion value

The conversion value is a 6-bit value. It contains six numeric characters, which can only be 0 or 1. A 6-bit value can take 64 different values: 0 - 63.

Decimal	Binary	Decimal	Binary	Decimal	Binary	Decimal	Binary
0	000000	16	010000	32	100000	48	110000
1	000001	17	010001	33	100001	49	110001
2	000010	18	010010	34	100010	50	110010
3	000011	19	010011	35	100011	51	110011
4	000100	20	010100	36	100100	52	110100
5	000101	21	010101	37	100101	53	110101
6	000110	22	010110	38	100110	54	110110
7	000111	23	010111	39	100111	55	110111
8	001000	24	011000	40	101000	56	111000
9	001001	25	011001	41	101001	57	111001
10	001010	26	011010	42	101010	58	111010
11	001011	27	011011	43	101011	59	111011
12	001100	28	011100	44	101100	60	111100
13	001101	29	011101	45	101101	61	111101
14	001110	30	011110	46	101110	62	111110
15	001111	31	011111	47	101111	63	111111

Conversion value null

When you see a conversion value sent as null in a postback, it means that it has not met the privacy threshold set by Apple. This threshold determines that your app must meet a certain number of daily installs per campaign in order to share a detailed conversion value. Apple hasn’t defined the required number of the daily install numbers for this threshold.

Conversion value window

Due to the way SKAdNetwork works, it is not possible to know exactly when the install notification will be sent to the network. Since each conversion value update extends the timer for another 24 hours, it can potentially take a long time for a network to receive a postback from SKAdNetwork if the user is very active in the app.

With the conversion value window you can set a defined time period after an app install, or reinstall, in which Adjust may update conversion values based on user activity. This helps you to better control when to expect the SKAdNetwork install postback. You can only set the conversion value window on a per-app basis, not a per-campaign basis.

Note:

The conversion value window is dependent on the level of user activity. After the window expires, Apple sends the attribution data between 24-48 hours after the last tracked event. This means your conversion value window does not guarantee the total measurement time.

For example: If you set the window to 48 hours, but a user does not trigger any event after install, the measurement can stop after 24 hours.

CV configuration sharing with partners

Conversion value configurations are not shared with network partners automatically. Network partners receive an install postback from SKAdNetwork that contains the conversion value. Adjust unpacks these conversion values using the configuration you have defined.

You can share your conversion value configuration with Facebook. When you do this, Facebook will unpack the conversion values on their side. To set this up, you need to share your Connection URL with Facebook.