Set up MediaQX

MediaQX is an analytics and Adjust module partner. Our integration lets MediaQX receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to MediaQX. Then, use our advanced setup instructions to customize what information MediaQX receives.

Basic setup

To turn on Adjust’s integration with MediaQX, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to MediaQX
  4. Turn on Enabled
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. MediaQX will receive callbacks for these activities:

  • install
  • session

List of all parameters forwarded to MediaQX

MediaQX requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{adid}Adjust device ID (all platforms)
{idfa}ID for advertisers (iOS only)
{idfv}Uppercase iOS ID for vendors
{ip_address}Device IP address
{lifetime_session_count}Number of sessions recorded across entire user lifetime
{session_count}Number of sessions recorded by current Adjust SDK
{activity_kind}Type of user activity
{app_name}Name of the app
{conversion_duration}Time between click and install or reattribution in seconds
{created_at}Activity timestamp
{installed_at_hour}Install (i.e., first app open) timestamp rounded to the nearest hour
{installed_at}Install (i.e., first app open) timestamp
{last_session_time}Last session timestamp
{tracker_name}Current tracker name