Set up 24metrics

24metrics is a network and Adjust module partner. Our integration lets 24metrics receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to 24metrics. Then, use our advanced setup instructions to customize what information 24metrics receives.

Basic setup

To turn on Adjust’s integration with 24metrics, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to 24metrics
  4. Enter your PUBLIC KEY (for help finding this, contact your 24metrics representative)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. 24metrics will receive callbacks for these activities:

  • click
  • install
  • event

Advanced setup

Choose which data 24metrics receives from Adjust by customizing your setup.

Forward in-app events

Event linking lets 24metrics receive in-app event data. You can link every in-app event in Adjust to a preset 24metrics name or a custom event name.

To forward in-app events to 24metrics, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > 24metrics > Event Linking
  3. Find the event you want to link and update the field with a 24metrics event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now 24metrics will receive in-app event data for each of your linked events.

List of all parameters forwarded to 24metrics

24metrics requires Adjust to send the following parameters (data points) with your callbacks:

{adid}Adjust device ID (all platforms)
{click_attribution_window}Attribution window settings for device matching (hours)
{cost_amount}Cost of the user engagement (available for ad spend tracking only)
{deeplink}Deeplink URL appended to click URL
{device_name}Device model number
{event_name}Event name, as set in the Dashboard
{gclid}Google click ID
{gps_adid}Google Play Store advertising ID
{idfa||gps_adid}IDFA, or GPS ADID if IDFA is empty
{is_reattributed}1 if user was reattributed at least once from an earlier source. 0 if user has never been reattributed
{label}Value of the Adjust "label" parameter sent on click
{language}Device two-character language code
{mac_md5}Uppercase MAC MD5 hash
{os_name}Device operating system
{os_version}Operating system version number
{partner_parameters}Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{random_user_id}Random user ID (per device)
{referrer}Google Play Store referrer (Android only)
{reftag}Random device reference tag
{revenue_usd}Revenue, in US dollars
{sdk_version}Adjust SDK version (per app)
{timezone}Device time zone
{user_agent}Incoming raw user agent
{win_hwid}Windows Store hardware ID
{activity_kind}Type of user activity
{app_version}App version number (Android), build-version-number for the bundle (iOS)
{campaign_name}Campaign name, as taken from the tracker
{click_time}Attributed click timestamp
{connection_type}Internet connection type
{conversion_duration}Time between click and install or reattribution in seconds
{cpu_type}CPU type
{created_at}Activity timestamp
{creative_name}Creative name, as taken from the tracker
{device_manufacturer}Device manufacturer name
{install_begin_time}App download began timestamp (Android and Google Play Store only)
{install_finish_time}App download completion timestamp
{installed_at}Install (i.e., first app open) timestamp
{network_name}Network name, as taken from the tracker
{reattributed_at}Reattribution timestamp
{referral_time}User landed on app Play Store page timestamp (Android and Google Play Store only)
{rejection_reason}Reason for a rejected attribution
{store}Target store of click
{tracker_name}Current tracker name
{tracker}6-character Adjust tracker token