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Set up Atlas

Atlas is a network and Adjust module partner. Our integration lets Atlas receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Atlas. Then, use our advanced setup instructions to customize what information Atlas receives.

Basic setup

To turn on Adjust’s integration with Atlas, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to Atlas
  4. Enter your UNIVERSAL TAG ID, ADVERTISER ID, and CONNECTION ID (for help finding these, contact your Atlas representative)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Atlas will receive callbacks for these activities:

  • click
  • install
  • session
  • event

Advanced setup

Choose which data Atlas receives from Adjust by customizing your setup.

Forward in-app revenue

In-app revenue forwarding lets Atlas receive revenue amounts along with your revenue event data.

To forward in-app revenue to Atlas, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Atlas
  3. Turn on In-App Revenue Forwarding

Now Atlas will receive the revenue amount for every tracked transaction.

Note: Link at least one [revenue event] to Atlas before turning on In-App Revenue Forwarding.

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to Atlas, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Atlas
  3. Turn on Session Forwarding

Now Atlas will receive your app’s session activity.

Forward custom data

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Atlas.

Note: Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To forward partner parameters to Atlas, follow these steps.

  1. Set up partner parameters within the Adjust SDK (instructions for iOS and Android)
  2. In the Adjust dashboard, find your app and select your app options caret (^)
  3. Select Partner Setup > Atlas
  4. Turn on Parameter Forwarding
  5. Select Partner Parameter Mapping
  6. In the FROM APP field, enter the name of your Adjust parameter (as written into the Adjust SDK). In the TO PARTNER field, enter your corresponding Atlas name.
  7. Select Save

Now Atlas will receive custom event details for each of your linked events.

Note: If you set up partner parameters within the Adjust SDK without turning on Partner Parameter Mapping, Adjust forwards the parameters as named in the Adjust SDK.

Forward in-app events

Event linking lets Atlas receive in-app event data. You can link every in-app event in Adjust to a preset Atlas name or a custom event name.

To forward in-app events to Atlas, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Atlas > Event Linking
  3. Find the event you want to link and update the field with a Atlas event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Atlas will receive in-app event data for each of your linked events.

Partner specific setup instructions

Atlas allows you to send a set of predefined parameters. If you attach any of these parameters to an event in your adjust SDK, these will be forwarded to Atlas. You can find out more about attaching partner parameters in the SDK readme specific to the SDK or SDKs you are working with. Below is a list of the defined parameters that Atlas accepts:

Parameter key > Value

  • order_id > order ID of a transaction
  • qty > quantity of a transaction

List of all parameters forwarded to Atlas

Atlas requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{currency}Original ISO 4217 currency code sent from Adjust SDK
{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{ip_address}Device IP address
{partner_parameters}Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{random}Random number (unique per callback)
{revenue}Revenue, as sent from Adjust SDK in cents
{user_agent}Incoming raw user agent
{adgroup_name}Adgroup name, as taken from the tracker
{campaign_name}Campaign name, as taken from the tracker
{created_at}Activity timestamp
{creative_name}Creative name, as taken from the tracker
{network_name}Network name, as taken from the tracker