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Set up b2metric

b2metric is a network and Adjust module partner. Our integration lets b2metric receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to b2metric. Then, use our advanced setup instructions to customize what information b2metric receives.

Basic setup

To turn on Adjust’s integration with b2metric, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to b2metric
  4. Turn on Enabled
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. b2metric will receive callbacks for these activities:

  • install
  • session
  • reattribution
  • event
  • rejectedInstall

Advanced setup

Choose which data b2metric receives from Adjust by customizing your setup.

Forward in-app revenue

In-app revenue forwarding lets b2metric receive revenue amounts along with your revenue event data.

To forward in-app revenue to b2metric, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > b2metric
  3. Turn on In-App Revenue Forwarding

Now b2metric will receive the revenue amount for every tracked transaction.

Note: Link at least one [revenue event] to b2metric before turning on In-App Revenue Forwarding.

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to b2metric, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > b2metric
  3. Turn on Session Forwarding

Now b2metric will receive your app’s session activity.

Forward in-app events

Event linking lets b2metric receive in-app event data. You can link every in-app event in Adjust to a preset b2metric name or a custom event name.

To forward in-app events to b2metric, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > b2metric > Event Linking
  3. Find the event you want to link and update the field with a b2metric event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now b2metric will receive in-app event data for each of your linked events.

List of all parameters forwarded to b2metric

b2metric requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{adid}Adjust device ID (all platforms)
{cost_amount}Cost of the user engagement (available for ad spend tracking only)
{cost_currency}ISO 4217 currency code of the cost data (available for ad spend tracking only)
{cost_type}The campaign pricing model (available for ad spend tracking only)
{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{idfv}Uppercase iOS ID for vendors
{last_time_spent}Length of user's last session, in seconds
{lifetime_session_count}Number of sessions recorded across entire user lifetime
{reporting_currency}Dashboard reporting ISO 4217 currency code
{reporting_revenue}Revenue, as reported in the Adjust Dashboard, in whole currency units
{session_count}Number of sessions recorded by current Adjust SDK
{activity_kind}Type of user activity
{app_name}Name of the app
{click_time}Attributed click timestamp
{conversion_duration}Time between click and install or reattribution in seconds
{created_at}Activity timestamp
{impression_time}Attributed impression timestamp
{installed_at}Install (i.e., first app open) timestamp
{last_session_time}Last session timestamp
{reinstalled_at}Reinstall timestamp
{time_to_reinstall}Time between latest app uninstall and subsequent reinstall in seconds
{time_to_uninstall}Time between app install (or latest reinstall) and subsequent uninstall in seconds
{tracker_name}Current tracker name
{tracker}6-character Adjust tracker token
{uninstalled_at}Uninstall timestamp (estimation based on last session time)