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Set up Insider

Insider is a network and Adjust module partner. Our integration lets Insider receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Insider. Then, use our advanced setup instructions to customize what information Insider receives.

Basic setup

To turn on Adjust’s integration with Insider, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to Insider
  4. Enter your Partner Name (for help finding this, contact your Insider representative)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Insider will receive callbacks for these activities:

  • install
  • event

Advanced setup

Choose which data Insider receives from Adjust by customizing your setup.

Forward custom data

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Insider.

Note: Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To forward partner parameters to Insider, follow these steps.

  1. Set up partner parameters within the Adjust SDK (instructions for iOS and Android)
  2. In the Adjust dashboard, find your app and select your app options caret (^)
  3. Select Partner Setup > Insider
  4. Turn on Parameter Forwarding
  5. Select Partner Parameter Mapping
  6. In the FROM APP field, enter the name of your Adjust parameter (as written into the Adjust SDK). In the TO PARTNER field, enter your corresponding Insider name.
  7. Select Save

Now Insider will receive custom event details for each of your linked events.

Note: If you set up partner parameters within the Adjust SDK without turning on Partner Parameter Mapping, Adjust forwards the parameters as named in the Adjust SDK.

Forward in-app events

Event linking lets Insider receive in-app event data. You can link every in-app event in Adjust to a preset Insider name or a custom event name.

To forward in-app events to Insider, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Insider > Event Linking
  3. Find the event you want to link and update the field with a Insider event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Insider will receive in-app event data for each of your linked events.

List of all parameters forwarded to Insider

Insider requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{android_id}Android ID (Android only)
{idfa||gps_adid}IDFA, or GPS ADID if IDFA is empty
{idfv}Uppercase iOS ID for vendors
{adgroup_name}Adgroup name, as taken from the tracker
{campaign_name}Campaign name, as taken from the tracker
{installed_at}Install (i.e., first app open) timestamp
{network_name}Network name, as taken from the tracker