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Set up Machine Advertising

Machine Advertising is a network and Adjust module partner. Our integration lets Machine Advertising receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Machine Advertising. Then, use our advanced setup instructions to customize what information Machine Advertising receives.

Basic setup

To turn on Adjust’s integration with Machine Advertising, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to Machine Advertising
  4. Turn on Enabled
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Machine Advertising will receive callbacks for these activities:

  • install
  • event
  • rejectedInstall

Advanced setup

Choose which data Machine Advertising receives from Adjust by customizing your setup.

Forward in-app revenue

In-app revenue forwarding lets Machine Advertising receive revenue amounts along with your revenue event data.

To forward in-app revenue to Machine Advertising, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Machine Advertising
  3. Turn on In-App Revenue Forwarding

Now Machine Advertising will receive the revenue amount for every tracked transaction.

Note: Link at least one [revenue event] to Machine Advertising before turning on In-App Revenue Forwarding.

Forward in-app events

Event linking lets Machine Advertising receive in-app event data. You can link every in-app event in Adjust to a preset Machine Advertising name or a custom event name.

To forward in-app events to Machine Advertising, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Machine Advertising > Event Linking
  3. Find the event you want to link and update the field with a Machine Advertising event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Machine Advertising will receive in-app event data for each of your linked events.

List of all parameters forwarded to Machine Advertising

Machine Advertising requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{adid}Adjust device ID (all platforms)
{country}Device two-character country code
{device_name}Device model number
{device_type}Device type
{idfa||gps_adid||fire_adid}IDFA, or GPS ADID if IDFA is empty, or Fire ADID if IDFA and GPS ADID are empty
{ip_address}Device IP address
{label}Value of the Adjust "label" parameter sent on click
{language}Device two-character language code
{mac_sha1}Uppercase MAC SHA-1 hash
{match_type}Attribution method
{mcc}Mobile country code: three-digit code identifying a device's country. Use with the mobile network code to identify a device's carrier.
{mnc}Mobile network code: two-digit code. Use with the mobile country code to identify a device's carrier.
{os_name}Device operating system
{os_version}Operating system version number
{revenue_float}Revenue, as sent from Adjust SDK, in whole currency units
{sdk_version}Adjust SDK version (per app)
{timezone}Device time zone
{user_agent}Incoming raw user agent
{activity_kind}Type of user activity
{adgroup_name}Adgroup name, as taken from the tracker
{app_id}Store App ID or Google Play Store
{app_name}Name of the app
{app_version_short}App version number (Android), release-version-number for the bundle (iOS)
{campaign_name}Campaign name, as taken from the tracker
{click_referer}Referrer header from click
{click_time}Attributed click timestamp
{connection_type}Internet connection type
{cpu_type}CPU type
{created_at}Activity timestamp
{hardware_name}Hardware name
{impression_based}1 if impression-based engagement, 0 if not
{impression_time}Attributed impression timestamp
{install_begin_time}App download began timestamp (Android and Google Play Store only)
{install_finish_time}App download completion timestamp
{is_organic}1 if organic traffic, 0 if non-organic
{network_name}Network name, as taken from the tracker
{network_type}Network type
{referral_time}User landed on app Play Store page timestamp (Android and Google Play Store only)
{rejection_reason}Reason for a rejected attribution
{time_to_reinstall}Time between latest app uninstall and subsequent reinstall in seconds
{tracker}6-character Adjust tracker token