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Set up MediaLytics

MediaLytics is a network and Adjust module partner. Our integration lets MediaLytics receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to MediaLytics. Then, use our advanced setup instructions to customize what information MediaLytics receives.

Basic setup

To turn on Adjust’s integration with MediaLytics, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to MediaLytics
  4. Enter your SAID (for help finding this, contact your MediaLytics representative)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. MediaLytics will receive callbacks for these activities:

  • install
  • session
  • event

Advanced setup

Choose which data MediaLytics receives from Adjust by customizing your setup.

Forward in-app revenue

In-app revenue forwarding lets MediaLytics receive revenue amounts along with your revenue event data.

To forward in-app revenue to MediaLytics, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > MediaLytics
  3. Turn on In-App Revenue Forwarding

Now MediaLytics will receive the revenue amount for every tracked transaction.

Note: Link at least one [revenue event] to MediaLytics before turning on In-App Revenue Forwarding.

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to MediaLytics, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > MediaLytics
  3. Turn on Session Forwarding

Now MediaLytics will receive your app’s session activity.

Forward in-app events

Event linking lets MediaLytics receive in-app event data. You can link every in-app event in Adjust to a preset MediaLytics name or a custom event name.

To forward in-app events to MediaLytics, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > MediaLytics > Event Linking
  3. Find the event you want to link and update the field with a MediaLytics event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now MediaLytics will receive in-app event data for each of your linked events.

List of all parameters forwarded to MediaLytics

MediaLytics requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{adid}Adjust device ID (all platforms)
{api_level}API level (Android only)
{city}Device city
{country}Device two-character country code
{currency}Original ISO 4217 currency code sent from Adjust SDK
{deeplink}Deeplink URL appended to click URL
{device_name}Device model number
{device_type}Device type
{environment}Current Adjust SDK environment setting
{gclid}Google click ID
{idfa}ID for advertisers (iOS only)
{idfa||gps_adid}IDFA, or GPS ADID if IDFA is empty
{idfv}Uppercase iOS ID for vendors
{ip_address}Device IP address
{language}Device two-character language code
{last_time_spent}Length of user's last session, in seconds
{mac_md5}Uppercase MAC MD5 hash
{mac_sha1}Uppercase MAC SHA-1 hash
{match_type}Attribution method
{nonce}Random lowercase alphanumeric string (unique per callback)
{os_name}Device operating system
{os_version}Operating system version number
{random_user_id}Random user ID (per device)
{random}Random number (unique per callback)
{referrer}Google Play Store referrer (Android only)
{reftag}Random device reference tag
{region}Device region code
{reporting_currency}Dashboard reporting ISO 4217 currency code
{reporting_revenue}Revenue, as reported in the Adjust Dashboard, in whole currency units
{revenue_float}Revenue, as sent from Adjust SDK, in whole currency units
{revenue}Revenue, as sent from Adjust SDK in cents
{sdk_version}Adjust SDK version (per app)
{time_spent}Length of user's current session, in seconds
{timezone}Device time zone
{tracking_enabled}1 if tracking is enabled, 0 if not
{user_agent}Incoming raw user agent
{win_adid}Windows advertising identifier
{win_hwid}Windows Store hardware ID
{win_naid}Windows Store network adapter ID
{win_udid}Windows Phone unique device ID
{activity_kind}Type of user activity
{app_id}Store App ID or Google Play Store
{app_name_dashboard}Name of the app in the Adjust Dashboard
{app_name}Name of the app
{app_version_raw}App version number (Android), build-version-number for the bundle (iOS)
{app_version_short}App version number (Android), release-version-number for the bundle (iOS)
{app_version}App version number (Android), build-version-number for the bundle (iOS)
{connection_type}Internet connection type
{created_at}Activity timestamp
{installed_at}Install (i.e., first app open) timestamp
{is_organic}1 if organic traffic, 0 if non-organic
{network_name}Network name, as taken from the tracker
{store}Target store of click
{tracker_name}Current tracker name
{tracker}6-character Adjust tracker token