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Set up mFilterIT AdFraud Service

mFilterIT AdFraud Service is a network and Adjust module partner. Our integration lets mFilterIT AdFraud Service receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to mFilterIT AdFraud Service. Then, use our advanced setup instructions to customize what information mFilterIT AdFraud Service receives.

Basic setup

To turn on Adjust’s integration with mFilterIT AdFraud Service, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to mFilterIT AdFraud Service
  4. Enter your CUSTOMER ID (for help finding this, contact your mFilterIT AdFraud Service representative)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. mFilterIT AdFraud Service will receive callbacks for these activities:

  • click
  • install
  • reattribution
  • event

Advanced setup

Choose which data mFilterIT AdFraud Service receives from Adjust by customizing your setup.

Forward in-app events

Event linking lets mFilterIT AdFraud Service receive in-app event data. You can link every in-app event in Adjust to a preset mFilterIT AdFraud Service name or a custom event name.

To forward in-app events to mFilterIT AdFraud Service, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > mFilterIT AdFraud Service > Event Linking
  3. Find the event you want to link and update the field with a mFilterIT AdFraud Service event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now mFilterIT AdFraud Service will receive in-app event data for each of your linked events.

List of all parameters forwarded to mFilterIT AdFraud Service

mFilterIT AdFraud Service requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{adid}Adjust device ID (all platforms)
{android_id}Android ID (Android only)
{api_level}API level (Android only)
{country_subdivision}Device subdivision of country, e.g., state
{country}Device two-character country code
{deeplink}Deeplink URL appended to click URL
{device_name}Device model number
{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{ip_address}Device IP address
{isp}Device internet service provider
{label}Value of the Adjust "label" parameter sent on click
{match_type}Attribution method
{mcc}Mobile country code: three-digit code identifying a device's country. Use with the mobile network code to identify a device's carrier.
{mnc}Mobile network code: two-digit code. Use with the mobile country code to identify a device's carrier.
{os_name}Device operating system
{os_version}Operating system version number
{postal_code}Device postal code of IP address
{referrer}Google Play Store referrer (Android only)
{region}Device region code
{sdk_version}Adjust SDK version (per app)
{timezone}Device time zone
{user_agent}Incoming raw user agent
{activity_kind}Type of user activity
{adgroup_name}Adgroup name, as taken from the tracker
{app_id}Store App ID or Google Play Store
{app_version}App version number (Android), build-version-number for the bundle (iOS)
{campaign_name}Campaign name, as taken from the tracker
{click_referer}Referrer header from click
{click_time}Attributed click timestamp
{connection_type}Internet connection type
{conversion_duration}Time between click and install or reattribution in seconds
{cpu_type}CPU type
{created_at}Activity timestamp
{creative_name}Creative name, as taken from the tracker
{device_manufacturer}Device manufacturer name
{hardware_name}Hardware name
{impression_based}1 if impression-based engagement, 0 if not
{install_begin_time}App download began timestamp (Android and Google Play Store only)
{installed_at}Install (i.e., first app open) timestamp
{last_session_time}Last session timestamp
{network_name}Network name, as taken from the tracker
{reattributed_at}Reattribution timestamp
{referral_time}User landed on app Play Store page timestamp (Android and Google Play Store only)
{tracker}6-character Adjust tracker token