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Set up Realytics

Realytics is a network and Adjust module partner. Our integration lets Realytics receive attribution and in-app event data through automated callbacks.

Use our basic setup instructions to turn on Adjust’s integration and send callbacks to Realytics. Then, use our advanced setup instructions to customize what information Realytics receives.

Basic setup

To turn on Adjust’s integration with Realytics, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > ADD PARTNERS
  3. Select the add (+) icon next to Realytics
  4. Enter your API KEY (for help finding this, contact your Realytics representative)
  5. Optional: see advanced setup to customize your callbacks
  6. Select Save

Well done! Basic setup is complete. Realytics will receive callbacks for these activities:

  • install
  • session
  • event

Advanced setup

Choose which data Realytics receives from Adjust by customizing your setup.

Forward in-app revenue

In-app revenue forwarding lets Realytics receive revenue amounts along with your revenue event data.

To forward in-app revenue to Realytics, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Realytics
  3. Turn on In-App Revenue Forwarding

Now Realytics will receive the revenue amount for every tracked transaction.

Note: Link at least one [revenue event] to Realytics before turning on In-App Revenue Forwarding.

Forward sessions

Adjust does not automatically send session callbacks due to the high volume of sessions.

To forward in-app sessions to Realytics, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Realytics
  3. Turn on Session Forwarding

Now Realytics will receive your app’s session activity.

Forward in-app events

Event linking lets Realytics receive in-app event data. You can link every in-app event in Adjust to a preset Realytics name or a custom event name.

To forward in-app events to Realytics, follow these steps.

  1. Find your app and select your app options caret (^)
  2. Select Partner Setup > Realytics > Event Linking
  3. Find the event you want to link and update the field with a Realytics event or your own custom name
  4. When you finish linking events, select OK
  5. Select Save

Now Realytics will receive in-app event data for each of your linked events.

List of all parameters forwarded to Realytics

Realytics requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{adid}Adjust device ID (all platforms)
{android_id}Android ID (Android only)
{country}Device two-character country code
{deeplink}Deeplink URL appended to click URL
{device_name}Device model number
{environment}Current Adjust SDK environment setting
{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{idfv}Uppercase iOS ID for vendors
{ip_address}Device IP address
{language}Device two-character language code
{last_time_spent}Length of user's last session, in seconds
{mac_sha1}Uppercase MAC SHA-1 hash
{os_name}Device operating system
{os_version}Operating system version number
{random_user_id}Random user ID (per device)
{reftag}Random device reference tag
{sdk_version}Adjust SDK version (per app)
{session_count}Number of sessions recorded by current Adjust SDK
{time_spent}Length of user's current session, in seconds
{timezone}Device time zone
{tracking_enabled}1 if tracking is enabled, 0 if not
{user_agent}Incoming raw user agent
{win_hwid}Windows Store hardware ID
{win_naid}Windows Store network adapter ID
{win_udid}Windows Phone unique device ID