Set up Adalyser

Adalyser is an analytics partner integrated with Adjust. Our integration lets Adalyser receive data measured in Adjust through automated callbacks. Use this data with the partners' tools for analytics and insights.

In this article, learn how to set up measurement with Adalyser for your app. This includes activating the integration and choosing what data Adjust can share with Adalyser.

Before you begin


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  • For help finding your credentials, contact your Adalyser representative.

Select Adalyser and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > Adalyser. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Adalyser.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Adalyser. To enable data sharing:

  1. Enter your CLIENT ID.

Once you enable data sharing with Adalyser, Adjust automatically sends Adalyser the following data, by default:

  • install
  • session
  • event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Adalyser by default:

  • install
  • session
  • event

Send additional data

Choose the amount and type of data that you want to share with Adalyser through callbacks. Adalyser may use this information to optimize performance.

To send additional data, you can review and customize the following:

Adjust sends Adalyser both organic and paid attribution data.


Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means Adalyser will receive your app’s session activity.

Enable Adalyser for your app

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options

Select Enable partner to enable Adalyser for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.

List of all parameters forwarded to Adalyser

Adalyser requires Adjust to send the following parameters (data points) with your callbacks:

{country}Device two-character country code
{currency}Original ISO 4217 currency code sent from Adjust SDK
{device_type}Device type
{idfa||gps_adid}IDFA, or GPS ADID if IDFA is empty
{ip_address}Device IP address
{revenue_float}Revenue, as sent from Adjust SDK, in whole currency units
{created_at}Activity timestamp
{installed_at}Install (i.e., first app open) timestamp