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for Marketers

Set up Adobe Analytics

Adobe Analytics is an analytics partner integrated with Adjust. Our integration lets Adobe Analytics receive data measured in Adjust through automated callbacks. Use this data with the partners' tools for analytics and insights.

In this article, learn how to set up measurement with Adobe Analytics for your app. This includes activating the integration and choosing what data Adjust can share with Adobe Analytics.

Before you begin

Requirements

Admin, Editor, or Custom Editor permissions in Adjust.
Adjust SDK v4.0.0 and later to map SDK parameters to Adobe Analytics parameters. Follow the guides linked below to use this feature.

Credentials

Report Suite ID

For help finding your credentials, contact your Adobe Analytics representative.

Select Adobe Analytics and your app in Campaign Lab

Under Campaign Lab, select Partners.
Select New partner > Adobe Analytics. Select Next to move to the next screen.
In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Adobe Analytics.
Select Next.

Enable data sharing

Enable data sharing to activate the integration with Adobe Analytics. To enable data sharing:

Enter your Report Suite ID.

Once you enable data sharing with Adobe Analytics, Adjust automatically sends Adobe Analytics the following data, by default:

install

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

Separate data sharing options at the platform-level by selecting Use platform-specific settings.
Set the same data sharing settings for multiple platforms by selecting Use global settings.

Map parameters

Adobe Analytics' integration requires the Adobe SDK to be implemented in your app and for you to send a predefined parameter through session partner parameters via the Adjust SDK. This is required because Adobe Analytics creates an Experience Cloud ID (ecid) for every user that is then leveraged for mapping on the Adobe side. You need to pass the ecid value generated by the Adobe SDK via session partner parameters.

While mapping partner parameters, map the corresponding field as ecid while enabling the integration with Adobe Analytics. If ecid is not recorded and passed accordingly, Adjust will not fire callbacks to Adobe Analytics. You need to set the ecid before initializing the Adjust SDK.

To share partner parameters to Adobe Analytics, follow these steps.

Set up partner parameters within the Adjust SDK: iOS | Android | Unity | Flutter | React Native
Under Set your data sharing options, select Parameters.
Under Map parameters, you can specify how you want to send partner parameters defined in the SDK to the network:
1. Select Map parameter.
2. In the SDK parameter field, enter the name of the SDK parameter you want to share with the network.
3. In the Partner parameter field, enter the network parameter that corresponds to the SDK parameter.

Important:

Adjust requires that you send the partner parameter ecid for the integration to work. Make sure you have read and completed the Adobe SDK integration step before proceeding.

Enable Adobe Analytics for your app

In the Setup review screen, you can review your choices. You can also go back and make changes to:

Your selected app
Data sharing options

Select Enable partner to enable Adobe Analytics for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.

Partner specific setup instructions

Adobe Analytics requires additional mapping so the parameters sent by Adjust are correctly parsed by Adobe. To set up the mapping, follow these steps in the Adobe Analytics dashboard.

Log in to experience.adobe.com and select Go to Analytics.
Go to Admin > Report Suites. Only an Analytics product admin can access this section.
Go to Report Suite > Edit Settings > General > Processing rules.

Create the following processing rules for these Adjust variables:
- adjustnetwork
- adjustcampaign
- adjustadgroup
- adjustcreative

Note: any eVar/prop can be used to capture the data for Adjust variables. For additional questions on how to set up the variable on the Adobe Analytics side, reach out to your Adobe representative.

List of all parameters forwarded to Adobe Analytics

Adobe Analytics requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder	Information
`{user_agent}`	Incoming raw user agent
`{adgroup_name}`	Adgroup name, as taken from the tracker
`{campaign_name}`	Campaign name, as taken from the tracker
`{creative_name}`	Creative name, as taken from the tracker
`{network_name}`	Network name, as taken from the tracker