Set up Adobe Analytics

Adobe Analytics is an analytics partner integrated with Adjust. Our integration lets Adobe Analytics receive data measured in Adjust through automated callbacks. Use this data with the partners' tools for analytics and insights.

In this article, learn how to set up measurement with Adobe Analytics for your app. This includes activating the integration and choosing what data Adjust can share with Adobe Analytics.

Before you begin


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Report Suite ID

  • For help finding your credentials, contact your Adobe Analytics representative.

Select Adobe Analytics and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > Adobe Analytics. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Adobe Analytics.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Adobe Analytics. To enable data sharing:

  1. Enter your Report Suite ID.

Once you enable data sharing with Adobe Analytics, Adjust automatically sends Adobe Analytics the following data, by default:

  • install

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Adobe Analytics by default:

  • install

Send additional data

Choose the amount and type of data that you want to share with Adobe Analytics through callbacks. Adobe Analytics may use this information to optimize performance.

To send additional data, you can review and customize the following:

Enable Adobe Analytics for your app

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options

Select Enable partner to enable Adobe Analytics for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.

Partner specific setup instructions

If you would like to find out more about how to leverage this integration for your use cases, check out our one pager with Adobe . In case of any questions related to the information provided on the one pager, please reach out to .

List of all parameters forwarded to Adobe Analytics

Adobe Analytics requires Adjust to send the following parameters (data points) with your callbacks:

{user_agent}Incoming raw user agent
{adgroup_name}Adgroup name, as taken from the tracker
{campaign_name}Campaign name, as taken from the tracker
{network_name}Network name, as taken from the tracker