Set up Ad-Pure

Ad-Pure is an analytics partner integrated with Adjust. Our integration lets Ad-Pure receive data measured in Adjust through automated callbacks. Use this data with the partners' tools for analytics and insights.

In this article, learn how to set up measurement with Ad-Pure for your app. This includes activating the integration and choosing what data Adjust can share with Ad-Pure.

Before you begin


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  • For help finding your credentials, contact your Ad-Pure representative.

Select Ad-Pure and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > Ad-Pure. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Ad-Pure.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Ad-Pure. To enable data sharing:

  1. Enter your CUSTOMER ID.

Once you enable data sharing with Ad-Pure, Adjust automatically sends Ad-Pure the following data, by default:

  • install

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Ad-Pure by default:

  • install

Send additional data

Choose the amount and type of data that you want to share with Ad-Pure through callbacks. Ad-Pure may use this information to optimize performance.

To send additional data, you can review and customize the following:

Enable Ad-Pure for your app

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options

Select Enable partner to enable Ad-Pure for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.

List of all parameters forwarded to Ad-Pure

Ad-Pure requires Adjust to send the following parameters (data points) with your callbacks:

{adid}Adjust device ID (all platforms)
{city}Device city
{country_subdivision}Device subdivision of country, e.g., state
{country}Device two-character country code
{timezone}Device time zone
{app_id}Store App ID or Google Play Store
{app_name}Name of the app
{installed_at}Install (i.e., first app open) timestamp
{store}Target store of click
{tracker}6-character Adjust tracker token