Set up AppTweak
AppTweak is an analytics partner integrated with Adjust. Our integration lets AppTweak receive data measured in Adjust through automated callbacks. Use this data with the partners' tools for analytics and insights.
In this article, learn how to set up measurement with AppTweak for your app. This includes activating the integration and choosing what data Adjust can share with AppTweak.
Before you begin
Requirements
- Admin, Editor, or Custom Editor permissions in Adjust.
- Adjust SDK v4.0.0 and later to map SDK parameters to AppTweak parameters. Follow the guides linked below to use this feature.
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Credentials
CLIENT ID
- For help finding your credentials, contact your AppTweak representative.
Select AppTweak and your app in Campaign Lab
- Under Campaign Lab, select Partners.
- Select New partner > AppTweak. Select Next to move to the next screen.
- In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with AppTweak.
- Select Next.
Enable data sharing
Enable data sharing to activate the integration with AppTweak. To enable data sharing:
- Enter your CLIENT ID.
Once you enable data sharing with AppTweak, Adjust automatically sends AppTweak the following data, by default:
- install
- session
- reattribution
- event
Set your data sharing options
If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:
- Separate data sharing options at the platform-level by selecting Use platform-specific settings.
- Set the same data sharing settings for multiple platforms by selecting Use global settings.
Now, under What will be shared by default?, review the activities that Adjust shares with AppTweak by default:
- install
- session
- reattribution
- event
Send additional data
Choose the amount and type of data that you want to share with AppTweak through callbacks. AppTweak may use this information to optimize performance.
To send additional data, you can review and customize the following:
Ad revenue (from ad views)
Ad revenue sharing lets AppTweak receive user ad revenue data. This lets AppTweak use ad revenue data to optimize your user targeting and campaigns.
This feature is available with Adjust’s Ad Revenue package. To purchase our Ad Revenue package, contact your sales representative.
To share ad revenue to AppTweak, select one or more Ad Revenue Sources.
- If you leave this field empty, we send ad revenue data from all integrated mediation sources.
Sessions
Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means AppTweak will receive your app’s session activity.
In-app revenue (from in-app purchases)
Sharing in-app revenue lets AppTweak receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.
Map events
Map events that you want to share to the values that AppTweak can receive. Data for unmapped events is not shared with AppTweak.
Map individual events
If you have a multi-platform app, you can choose to share different events per platform with AppTweak. This lets you:
- Set individual events to manage campaign strategies for each platform.
- Customize data sharing per platform.
Under Map events, follow these steps to choose the in-app events you want to directly send to AppTweak.
- Select Map event.
- In the Adjust event list, choose the Adjust event that you want to share with AppTweak.
- Under Partner event, you need to select the AppTweak event that corresponds to the Adjust event.
- For single platform apps and multi-platform apps with data sharing enabled for a single platform only, you map events for that platform only. For multi-platform apps with data sharing enabled for multiple platforms, you can:
- Select Use platform-specific mapping to map separate events at the platform-level or to not map events for certain platforms.
- Select Use global mapping to map the same events for all platforms.
- In the Partner event list, choose or enter a custom event name, that you want to map the Adjust event to.
- For single platform apps and multi-platform apps with data sharing enabled for a single platform only, you map events for that platform only. For multi-platform apps with data sharing enabled for multiple platforms, you can:
- Select Apply.
Now AppTweak will receive in-app event data for each of your linked events.
Map all events
If AppTweak supports mapping all events automatically, under Map events, select Map all events. This saves time in mapping individual events.
Now AppTweak will receive in-app event data for all your linked events.
Map subscription events
Map subscription events that you want to share to the values that your network can receive. Data for unmapped events is not shared with your network.
If you have a multi-platform app, you can choose to share different events per platform with your network. This lets you:
- Set individual events to manage campaign strategies for each platform.
- Customize data sharing per platform.
Under Map subscription events, follow these steps to choose the subscription events you want to directly send to your network.
- Select Map event.
- In the Adjust event list, choose the Adjust event that you want to share with your network.
- Under Partner event, you need to select the partner event that corresponds to the Adjust event.
- For single platform apps and multi-platform apps with data sharing enabled for a single platform only, you map events for that platform only. For multi-platform apps with data sharing enabled for multiple platforms, you can:
- Select Use platform-specific mapping to map separate events at the platform-level or to not map events for certain platforms.
- Select Use global mapping to map the same events for all platforms.
- In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to.
- For single platform apps and multi-platform apps with data sharing enabled for a single platform only, you map events for that platform only. For multi-platform apps with data sharing enabled for multiple platforms, you can:
- Select Apply.
Now your network will receive subscription event data for each of your linked events.
Enable AppTweak for your app
In the Setup review screen, you can review your choices. You can also go back and make changes to:
- Your selected app
- Data sharing options
Select Enable partner to enable AppTweak for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.
List of all parameters forwarded to AppTweak
AppTweak requires Adjust to send the following parameters (data points) with your callbacks:
| Placeholder | Information |
{currency} | Original ISO 4217 currency code sent from Adjust SDK |
{device_type} | Device type |
{iad_conversion_type} | Download status: first or subsequent app download |
{idfa} | ID for advertisers (iOS only) |
{idfv} | Uppercase iOS ID for vendors |
{is_reattributed} | 1 if user was reattributed at least once from an earlier source. 0 if user has never been reattributed |
{reporting_revenue} | Revenue, as reported in the Adjust Dashboard, in whole currency units |
{revenue_float} | Revenue, as sent from Adjust SDK, in whole currency units |
{revenue_usd_cents} | Revenue, in US cents |
{revenue_usd} | Revenue, in US dollars |
{revenue} | Revenue, as sent from Adjust SDK in cents |
{activity_kind} | Type of user activity |
{adgroup_name} | Adgroup name, as taken from the tracker |
{app_id} | Store App ID or Google Play Store |
{app_version} | App version number (Android), build-version-number for the bundle (iOS) |
{campaign_name} | Campaign name, as taken from the tracker |
{click_time} | Attributed click timestamp |
{connection_type} | Internet connection type |
{conversion_duration} | Time between click and install or reattribution in seconds |
{created_at_milli} | Activity timestamp with millisecond placeholders |
{created_at} | Activity timestamp |
{creative_name} | Creative name, as taken from the tracker |
{device_manufacturer} | Device manufacturer name |
{engagement_time} | Engagement timestamp |
{hardware_name} | Hardware name |
{impression_based} | 1 if impression-based engagement, 0 if not |
{impression_time} | Attributed impression timestamp |
{install_begin_time} | App download began timestamp (Android and Google Play Store only) |
{installed_at} | Install (i.e., first app open) timestamp |
{is_organic} | 1 if organic traffic, 0 if non-organic |
{network_name} | Network name, as taken from the tracker |
{reattributed_at} | Reattribution timestamp |
{reinstalled_at} | Reinstall timestamp |
{rejection_reason} | Reason for a rejected attribution |
{tracker_name} | Current tracker name |
{ad_impressions_count} | Number of mobile ads served to end users |
{ad_revenue_network} | Ad network that displayed the ad |
{ad_revenue_unit} | Ad unit that generated the revenue |
{ad_revenue_placement} | User placement, as defined on the platform |
{is_s2s} | 1 if server to server engagement, 0 if not |
{proxy_ip_address} | IP address of user's proxy |
{ad_mediation_platform} | Mediation platform name |
{iad_keyword_id} | Apple Search Ads keyword ID |
{iad_keyword} | Apple Search Ads keyword |
{iad_org_id} | Apple Search Ads organization ID |
{iad_country_or_region} | Apple Search Ads country or region |
{iad_ad_id} | Apple Search Ads adId |
{iad_supply_placement} | Apple Search Ads supply placement |
{is_redownload} | Indicates whether this app activity is the first one recorded after the app was redownloaded (1 = yes |
{platform} | Indicates if the activity happened on mobile or web |
{received_at} | timestamp Adjust server learned about activity (click |
{reporting_revenue_max} | Total tracked revenue for the defined activity does not exceed the specified amount |
{reporting_revenue_min} | Total tracked revenue for the defined activity is not less than the specified amount |
{revenue_cny_cents} | Revenue |
{revenue_cny} | Revenue |