Set up DataCortex

DataCortex is an analytics partner integrated with Adjust. Our integration lets DataCortex receive data measured in Adjust through automated callbacks. Use this data with the partners' tools for analytics and insights.

In this article, learn how to set up measurement with DataCortex for your app. This includes activating the integration and choosing what data Adjust can share with DataCortex.

Before you begin


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  • For help finding your credentials, contact your DataCortex representative.

Select DataCortex and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > DataCortex. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with DataCortex.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with DataCortex. To enable data sharing:

  1. Enter your ORGANIZATION NAME and API KEY.

Once you enable data sharing with DataCortex, Adjust automatically sends DataCortex the following data, by default:

  • install
  • reattribution

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with DataCortex by default:

  • install
  • reattribution

Send additional data

Choose the amount and type of data that you want to share with DataCortex through callbacks. DataCortex may use this information to optimize performance.

To send additional data, you can review and customize the following:

Enable DataCortex for your app

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options

Select Enable partner to enable DataCortex for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.

List of all parameters forwarded to DataCortex

DataCortex requires Adjust to send the following parameters (data points) with your callbacks:

{idfa||gps_adid}IDFA, or GPS ADID if IDFA is empty
{tracker_name}Current tracker name