Set up Datonomy

Datonomy is an analytics partner integrated with Adjust. Our integration lets Datonomy receive data measured in Adjust through automated callbacks. Use this data with the partners' tools for analytics and insights.

In this article, learn how to set up measurement with Datonomy for your app. This includes activating the integration and choosing what data Adjust can share with Datonomy.

Before you begin

Requirements

iOS / Android / Windows / Unity / React Native / Flutter / Adobe Air / Cordova / Marmalade / Xamarin / Cocos2d-x / Titanium / Corona

Credentials

Datonomy ID

  • For help finding your credentials, contact your Datonomy representative.

Select Datonomy and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > Datonomy. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Datonomy.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Datonomy. To enable data sharing:

  1. Enter your Datonomy ID.

Once you enable data sharing with Datonomy, Adjust automatically sends Datonomy the following data, by default:

  • install
  • session
  • event
  • ad revenue

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Datonomy by default:

  • install
  • session
  • event
  • ad revenue

Send additional data

Choose the amount and type of data that you want to share with Datonomy through callbacks. Datonomy may use this information to optimize performance.

To send additional data, you can review and customize the following:

In-app revenue (from in-app purchases)

Sharing in-app revenue lets Datonomy receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Ad revenue (from ad views)

Ad revenue sharing lets Datonomy receive user ad revenue data. This lets Datonomy use ad revenue data to optimize your user targeting and campaigns.

Growth solution:

This feature is available with Adjust’s RevWorks package. To purchase our RevWorks package, contact your sales representative.

To share ad revenue to Datonomy, select one or more Ad Revenue Sources.

  • If you leave this field empty, we send ad revenue data from all integrated mediation sources.

Sessions

Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means Datonomy will receive your app’s session activity.

Map events

Map events that you want to share to the values that Datonomy can receive. Data for unmapped events is not shared with Datonomy.

Under Map events, follow these steps to choose the in-app events you want to directly send to Datonomy.

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with Datonomy.
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now Datonomy will receive in-app event data for each of your linked events.

Enable Datonomy for your app

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options

Select Enable partner to enable Datonomy for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.

List of all parameters forwarded to Datonomy

Datonomy requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{adid}Adjust device ID (all platforms)
{android_id}Android ID (Android only)
{city}Device city
{country}Device two-character country code
{currency}Original ISO 4217 currency code sent from Adjust SDK
{device_type}Device type
{gclid}Google click ID
{idfa||gps_adid}IDFA, or GPS ADID if IDFA is empty
{label}Value of the Adjust "label" parameter sent on click
{lifetime_session_count}Number of sessions recorded across entire user lifetime
{os_name}Device operating system
{os_version}Operating system version number
{partner_parameters}Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{revenue}Revenue, as sent from Adjust SDK in cents
{sdk_version}Adjust SDK version (per app)
{session_count}Number of sessions recorded by current Adjust SDK
{time_spent}Length of user's current session, in seconds
{timezone}Device time zone
{tracking_enabled}1 if tracking is enabled, 0 if not
{activity_kind}Type of user activity
{app_id}Store App ID or Google Play Store
{app_name}Name of the app
{conversion_duration}Time between click and install or reattribution in seconds
{created_at}Activity timestamp
{engagement_time}Engagement timestamp
{impression_based}1 if impression-based engagement, 0 if not
{installed_at_hour}Install (i.e., first app open) timestamp rounded to the nearest hour
{installed_at}Install (i.e., first app open) timestamp
{last_session_time}Last session timestamp
{tracker_name}Current tracker name
{ad_impressions_count}Number of mobile ads served to end users
{ad_revenue_network}Ad network that displayed the ad
{ad_revenue_unit}Ad unit that generated the revenue
{ad_revenue_placement}User placement, as defined on the platform
{ad_revenue_payload}Impression-level revenue data (ILRD) as a JSON