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for Marketers

Set up DirectAvenue

DirectAvenue is an analytics partner integrated with Adjust. Our integration lets DirectAvenue receive data measured in Adjust through automated callbacks. Use this data with the partners' tools for analytics and insights.

In this article, learn how to set up measurement with DirectAvenue for your app. This includes activating the integration and choosing what data Adjust can share with DirectAvenue.

Before you begin

Requirements

Admin, Editor, or Custom Editor permissions in Adjust.
Adjust SDK v4.0.0 and later to map SDK parameters to DirectAvenue parameters. Follow the guides linked below to use this feature.

Select DirectAvenue and your app in Campaign Lab

Under Campaign Lab, select Partners.
Select New partner > DirectAvenue. Select Next to move to the next screen.
In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with DirectAvenue.
Select Next.

Enable data sharing

Enable data sharing to activate the integration with DirectAvenue. To enable data sharing:

Turn on Enabled

Once you enable data sharing with DirectAvenue, Adjust automatically sends DirectAvenue the following data, by default:

install
event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

Separate data sharing options at the platform-level by selecting Use platform-specific settings.
Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with DirectAvenue by default:

install
event

Send additional data

Choose the amount and type of data that you want to share with DirectAvenue through callbacks. DirectAvenue may use this information to optimize performance.

To send additional data, you can review and customize the following:

In-app revenue (from in-app purchases)

Sharing in-app revenue lets DirectAvenue receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Map events

Map events that you want to share to the values that DirectAvenue can receive. Data for unmapped events is not shared with DirectAvenue.

Map individual events

If you have a multi-platform app, you can choose to share different events per platform with DirectAvenue. This lets you:

Set individual events to manage campaign strategies for each platform.
Customize data sharing per platform.

Under Map events, follow these steps to choose the in-app events you want to directly send to DirectAvenue.

Select Map event.
In the Adjust event list, choose the Adjust event that you want to share with DirectAvenue.
Under Partner event, you need to select the DirectAvenue event that corresponds to the Adjust event.
1. For single platform apps and multi-platform apps with data sharing enabled for a single platform only, you map events for that platform only. For multi-platform apps with data sharing enabled for multiple platforms, you can:
  - Select Use platform-specific mapping to map separate events at the platform-level or to not map events for certain platforms.
  - Select Use global mapping to map the same events for all platforms.
2. In the Partner event list, choose or enter a custom event name, that you want to map the Adjust event to.
Select Apply.

Now DirectAvenue will receive in-app event data for each of your linked events.

Map all events

If DirectAvenue supports mapping all events automatically, under Map events, select Map all events. This saves time in mapping individual events.

Now DirectAvenue will receive in-app event data for all your linked events.

Enable DirectAvenue for your app

In the Setup review screen, you can review your choices. You can also go back and make changes to:

Your selected app
Data sharing options

Select Enable partner to enable DirectAvenue for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.

List of all parameters forwarded to DirectAvenue

DirectAvenue requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder	Information
`{adid}`	Adjust device ID (all platforms)
`{city}`	Device city
`{country_subdivision}`	Device subdivision of country, e.g., state
`{country}`	Device two-character country code
`{ip_address}`	Device IP address
`{is_reattributed}`	1 if user was reattributed at least once from an earlier source. 0 if user has never been reattributed
`{lifetime_session_count}`	Number of sessions recorded across entire user lifetime
`{postal_code}`	Device postal code of IP address
`{random_user_id}`	Random user ID (per device)
`{revenue_usd}`	Revenue, in US dollars
`{session_count}`	Number of sessions recorded by current Adjust SDK
`{timezone}`	Device time zone
`{activity_kind}`	Type of user activity
`{app_id}`	Store App ID or Google Play Store
`{app_name}`	Name of the app
`{click_time}`	Attributed click timestamp
`{created_at}`	Activity timestamp
`{impression_based}`	1 if impression-based engagement, 0 if not
`{impression_time}`	Attributed impression timestamp
`{installed_at}`	Install (i.e., first app open) timestamp
`{is_organic}`	1 if organic traffic, 0 if non-organic
`{last_session_time}`	Last session timestamp
`{reattributed_at}`	Reattribution timestamp
`{referral_time}`	User landed on app Play Store page timestamp (Android and Google Play Store only)