Set up FollowAnalytics

FollowAnalytics is an analytics partner integrated with Adjust. Our integration lets FollowAnalytics receive data measured in Adjust through automated callbacks. Use this data with the partners' tools for analytics and insights.

In this article, learn how to set up measurement with FollowAnalytics for your app. This includes activating the integration and choosing what data Adjust can share with FollowAnalytics.

Before you begin


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DOMAIN (optional)

  • For help finding your credentials, contact your FollowAnalytics representative.

Select FollowAnalytics and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > FollowAnalytics. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with FollowAnalytics.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with FollowAnalytics. To enable data sharing:

  1. Enter your DOMAIN (optional).

Once you enable data sharing with FollowAnalytics, Adjust automatically sends FollowAnalytics the following data, by default:

  • install

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with FollowAnalytics by default:

  • install

Send additional data

Choose the amount and type of data that you want to share with FollowAnalytics through callbacks. FollowAnalytics may use this information to optimize performance.

To send additional data, you can review and customize the following:

Map parameters

You usually need to map parameters to share custom data with FollowAnalytics.

Map parameters

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to FollowAnalytics. This lets FollowAnalytics receive custom event details for each of your linked events.

Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To share partner parameters to FollowAnalytics, follow these steps.

  1. Set up partner parameters within the Adjust SDK: iOS, Android
  2. Check the Parameters data sharing checkbox.
  3. Map your events.

If you set up partner parameters within the Adjust SDK without setting up parameter sharing in the dashboard, Adjust forwards the parameters as named in the Adjust SDK.

Enable FollowAnalytics for your app

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options

Select Enable partner to enable FollowAnalytics for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.

Partner specific setup instructions

FollowAnalytics requires you to send a predefined parameter. Please attach this parameter to installs in your adjust SDK, so that it will be forwarded to FollowAnalytics. You can find out more about attaching partner parameters in the SDK readme specific to the SDK or SDKs you are working with. Below is the predefined parameter that FollowAnalytics requires:

Parameter key > Value

  • fa_dv_id: FollowAnalytics ID

List of all parameters forwarded to FollowAnalytics

FollowAnalytics requires Adjust to send the following parameters (data points) with your callbacks:

{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{os_name}Device operating system
{random}Random number (unique per callback)
{tracking_limited}1 if tracking is limited, 0 if not
{adgroup_name}Adgroup name, as taken from the tracker
{app_id}Store App ID or Google Play Store
{campaign_name}Campaign name, as taken from the tracker
{created_at_milli}Activity timestamp with millisecond placeholders
{creative_name}Creative name, as taken from the tracker