Set up GameAnalytics

GameAnalytics is an analytics partner integrated with Adjust. Our integration lets GameAnalytics receive data measured in Adjust through automated callbacks. Use this data with the partners' tools for analytics and insights.

In this article, learn how to set up measurement with GameAnalytics for your app. This includes activating the integration and choosing what data Adjust can share with GameAnalytics.

Before you begin


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  • For help finding your credentials, contact your GameAnalytics representative.

Select GameAnalytics and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > GameAnalytics. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with GameAnalytics.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with GameAnalytics. To enable data sharing:

  1. Enter your KEY.

Once you enable data sharing with GameAnalytics, Adjust automatically sends GameAnalytics the following data, by default:

  • install

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with GameAnalytics by default:

  • install

Send additional data

Choose the amount and type of data that you want to share with GameAnalytics through callbacks. GameAnalytics may use this information to optimize performance.

To send additional data, you can review and customize the following:

Enable GameAnalytics for your app

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options

Select Enable partner to enable GameAnalytics for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.

Partner specific setup instructions

Note: We are not sending callbacks (to Game Analytics) for installs attributed to Organic Tracker. Only installs attributed to trackers other than ' Organic ' are sent to Game Analytics.

List of all parameters forwarded to GameAnalytics

GameAnalytics requires Adjust to send the following parameters (data points) with your callbacks:

{android_id}Android ID (Android only)
{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{idfv}Uppercase iOS ID for vendors
{adgroup_name}Adgroup name, as taken from the tracker
{campaign_name}Campaign name, as taken from the tracker
{click_referer}Referrer header from click
{creative_name}Creative name, as taken from the tracker
{network_name}Network name, as taken from the tracker