Set up Google Analytics 4

Google Analytics 4 is an analytics partner integrated with Adjust. Our integration lets Google Analytics 4 receive data measured in Adjust through automated callbacks. Use this data with the partners' tools for analytics and insights.

In this article, learn how to set up measurement with Google Analytics 4 for your app. This includes activating the integration and choosing what data Adjust can share with Google Analytics 4.

Before you begin

Requirements

• Admin, Editor, or Custom Editor permissions in Adjust.
• Adjust SDK v4.0.0 and later to map SDK parameters to Google Analytics 4 parameters. Follow the guides linked below to use this feature.

iOS | Android | Windows | Unity | React Native | Flutter | Adobe Air | Cordova | Marmalade | Xamarin | Cocos2d-x | Titanium | Corona

Credentials

Firebase App ID (for mobile apps), Measurement ID (for web apps), API Secret

• For help finding your credentials, contact your Google Analytics 4 representative.

In your Google Analytics 4 dashboard:

To get your Firebase App ID:

1. Go to your Firebase Console
2. Find your project and click on it
3. Click on the gear icon > "Project settings" next to "Project Overview" on the left panel
4. Under "Your apps", select your app and find the Firebase App ID under "App ID"

To get your API secret:

1. Go to your Google Analytics dashboard
2. Select Admin > Data collection and modification > Data streams
3. Select the data stream of your app, and find your API secret under Measurement Protocol API secrets > Secret value
4. If there's no existing API secret, under Measurement Protocol API secrets select Create, enter a name and select Create

Select Google Analytics 4 and your app in Campaign Lab

1. Under Campaign Lab, select Partners.
2. Select New partner > Google Analytics 4. Select Next to move to the next screen.
3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Google Analytics 4.
4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Google Analytics 4. To enable data sharing:

1. Enter your Firebase App ID (for mobile apps), Measurement ID (for web apps), API Secret.

Once you enable data sharing with Google Analytics 4, Adjust automatically sends Google Analytics 4 the following data, by default:

• install
• reattribution

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Google Analytics 4 by default:

• install
• reattribution

Send additional data

Choose the amount and type of data that you want to share with Google Analytics 4 through callbacks. Google Analytics 4 may use this information to optimize performance.

To send additional data, you can review and customize the following:

Enable Google Analytics 4 for your app

In the Setup review screen, you can review your choices. You can also go back and make changes to:

• Your selected app
• Data sharing options

Select Enable partner to enable Google Analytics 4 for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.

Partner specific setup instructions

Our Google Analytics 4 (GA4) integration allows Adjust to send cross-network attribution data to Google Analytics. You should enable this integration if you are already logging conversions with the Google Analytics for Firebase SDK or using Google Analytics 4 for web. Adjust leverages the campaign_details event of the Measurement Protocol API to send conversions along with attribution details.

Requirements

This integration supports both mobile apps and web-based apps:

• For mobile apps:
  • The Firebase SDK must be integrated into your app.
  • A Firebase App ID is required.
  • You must implement session partner parameters within the Adjust SDK to capture and send Google Analytics 4’s app_instance_id.
  • You should set app_instance_idbefore initializing the Adjust SDK.
• For web-based apps:
  • A Measurement ID from your GA4 web property is required.
  • You must implement session partner parameters within the Adjust SDK to capture and send Google Analytics 4’s client_id.
  • You should set client_idbefore initializing the Adjust SDK.

These identifiers (app_instance_id for mobile, client_id for web) are essential because Google Analytics 4 uses them to uniquely identify each user or app instance. If these values are not properly tracked and passed, Adjust will not be able to fire callbacks to Google Analytics.

Follow the guides linked below to use this feature:

iOS / Android / Unity / Flutter / React Native

Additional Notes

• Organic traffic is not shared via this integration.
• Due to differences in attribution methodology, Google Analytics does not accept conversions older than 3 days.
• Depending on your Adjust Link attribution windows, you might see discrepancies because some conversions may not be reported in GA4.

About Session ID

You can send the Firebase Session ID through the session partner parameter ga4_session_id

List of all parameters forwarded to Google Analytics 4

Google Analytics 4 requires Adjust to send the following parameters (data points) with your callbacks: