Set up Localytics

Localytics is an analytics partner integrated with Adjust. Our integration lets Localytics receive data measured in Adjust through automated callbacks. Use this data with the partners' tools for analytics and insights.

In this article, learn how to set up measurement with Localytics for your app. This includes activating the integration and choosing what data Adjust can share with Localytics.

Before you begin


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  • For help finding your credentials, contact your Localytics representative.

Select Localytics and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > Localytics. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Localytics.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Localytics. To enable data sharing:

  1. Enter your ATTRIBUTION ID.

Once you enable data sharing with Localytics, Adjust automatically sends Localytics the following data, by default:

  • install

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Localytics by default:

  • install

Send additional data

Choose the amount and type of data that you want to share with Localytics through callbacks. Localytics may use this information to optimize performance.

To send additional data, you can review and customize the following:

Enable Localytics for your app

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options

Select Enable partner to enable Localytics for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.

Partner specific setup instructions

Localytics receives data for all of your users, except those that are attributed to:

  • Facebook
  • Twitter
  • Apple Search Ads
  • Snapchat
  • Yahoo Gemini
  • Tencent
  • Organic traffic

List of all parameters forwarded to Localytics

Localytics requires Adjust to send the following parameters (data points) with your callbacks:

{android_id}Android ID (Android only)
{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{os_name}Device operating system
{adgroup_name}Adgroup name, as taken from the tracker
{app_name}Name of the app
{campaign_name}Campaign name, as taken from the tracker
{click_time}Attributed click timestamp
{creative_name}Creative name, as taken from the tracker
{network_name}Network name, as taken from the tracker