Set up Magellan AI

Magellan AI is an analytics partner integrated with Adjust. Our integration lets Magellan AI receive data measured in Adjust through automated callbacks. Use this data with the partners' tools for analytics and insights.

In this article, learn how to set up measurement with Magellan AI for your app. This includes activating the integration and choosing what data Adjust can share with Magellan AI.

Before you begin

Requirements

• Admin, Editor, or Custom Editor permissions in Adjust.
• Adjust SDK v4.0.0 and later to map SDK parameters to Magellan AI parameters. Follow the guides linked below to use this feature.

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Select Magellan AI and your app in Campaign Lab

1. Under Campaign Lab, select Partners.
2. Select New partner > Magellan AI. Select Next to move to the next screen.
3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Magellan AI.
4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Magellan AI. To enable data sharing:

1. Turn on Enabled

Once you enable data sharing with Magellan AI, Adjust automatically sends Magellan AI the following data, by default:

• install
• event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Magellan AI by default:

• install
• event

Send additional data

Choose the amount and type of data that you want to share with Magellan AI through callbacks. Magellan AI may use this information to optimize performance.

To send additional data, you can review and customize the following:

In-app revenue (from in-app purchases)

Sharing in-app revenue lets Magellan AI receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Enable Magellan AI for your app

In the Setup review screen, you can review your choices. You can also go back and make changes to:

• Your selected app
• Data sharing options

Select Enable partner to enable Magellan AI for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.

List of all parameters forwarded to Magellan AI

Magellan AI requires Adjust to send the following parameters (data points) with your callbacks: