Set up MediaLytics
MediaLytics is an analytics partner integrated with Adjust. Our integration lets MediaLytics receive data measured in Adjust through automated callbacks. Use this data with the partners' tools for analytics and insights.
In this article, learn how to set up measurement with MediaLytics for your app. This includes activating the integration and choosing what data Adjust can share with MediaLytics.
Before you begin
Requirements
- Admin, Editor, or Custom Editor permissions in Adjust.
- Adjust SDK v4.0.0 and later to map SDK parameters to MediaLytics parameters. Follow the guides linked below to use this feature.
iOS | Android | Windows | Unity | React Native | Flutter | Adobe Air | Cordova | Marmalade | Xamarin | Cocos2d-x | Titanium | Corona
Credentials
SAID
- For help finding your credentials, contact your MediaLytics representative.
Select MediaLytics and your app in Campaign Lab
- Under Campaign Lab, select Partners.
- Select New partner > MediaLytics. Select Next to move to the next screen.
- In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with MediaLytics.
- Select Next.
Enable data sharing
Enable data sharing to activate the integration with MediaLytics. To enable data sharing:
- Enter your SAID.
Once you enable data sharing with MediaLytics, Adjust automatically sends MediaLytics the following data, by default:
- install
- session
- event
Set your data sharing options
If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:
- Separate data sharing options at the platform-level by selecting Use platform-specific settings.
- Set the same data sharing settings for multiple platforms by selecting Use global settings.
Now, under What will be shared by default?, review the activities that Adjust shares with MediaLytics by default:
- install
- session
- event
Send additional data
Choose the amount and type of data that you want to share with MediaLytics through callbacks. MediaLytics may use this information to optimize performance.
To send additional data, you can review and customize the following:
Sessions
Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means MediaLytics will receive your app’s session activity.
In-app revenue (from in-app purchases)
Sharing in-app revenue lets MediaLytics receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.
Map events
Map events that you want to share to the values that MediaLytics can receive. Data for unmapped events is not shared with MediaLytics.
Map individual events
If you have a multi-platform app, you can choose to share different events per platform with MediaLytics. This lets you:
- Set individual events to manage campaign strategies for each platform.
- Customize data sharing per platform.
Under Map events, follow these steps to choose the in-app events you want to directly send to MediaLytics.
- Select Map event.
- In the Adjust event list, choose the Adjust event that you want to share with MediaLytics.
- Under Partner event, you need to select the MediaLytics event that corresponds to the Adjust event.
- For single platform apps and multi-platform apps with data sharing enabled for a single platform only, you map events for that platform only. For multi-platform apps with data sharing enabled for multiple platforms, you can:
- Select Use platform-specific mapping to map separate events at the platform-level or to not map events for certain platforms.
- Select Use global mapping to map the same events for all platforms.
- In the Partner event list, choose or enter a custom event name, that you want to map the Adjust event to.
- For single platform apps and multi-platform apps with data sharing enabled for a single platform only, you map events for that platform only. For multi-platform apps with data sharing enabled for multiple platforms, you can:
- Select Apply.
Now MediaLytics will receive in-app event data for each of your linked events.
Map all events
If MediaLytics supports mapping all events automatically, under Map events, select Map all events. This saves time in mapping individual events.
Now MediaLytics will receive in-app event data for all your linked events.
Enable MediaLytics for your app
In the Setup review screen, you can review your choices. You can also go back and make changes to:
- Your selected app
- Data sharing options
Select Enable partner to enable MediaLytics for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.
List of all parameters forwarded to MediaLytics
MediaLytics requires Adjust to send the following parameters (data points) with your callbacks:
| Placeholder | Information |
{adid} | Adjust device ID (all platforms) |
{api_level} | API level (Android only) |
{city} | Device city |
{country} | Device two-character country code |
{currency} | Original ISO 4217 currency code sent from Adjust SDK |
{deeplink} | Deeplink URL appended to click URL |
{device_name} | Device model number |
{device_type} | Device type |
{environment} | Current Adjust SDK environment setting |
{gclid} | Google click ID |
{idfa} | ID for advertisers (iOS only) |
{idfa||gps_adid} | IDFA, or GPS ADID if IDFA is empty |
{idfv} | Uppercase iOS ID for vendors |
{ip_address} | Device IP address |
{language} | Device two-character language code |
{last_time_spent} | Length of user's last session, in seconds |
{mac_md5} | Uppercase MAC MD5 hash |
{mac_sha1} | Uppercase MAC SHA-1 hash |
{match_type} | Attribution method |
{nonce} | Random lowercase alphanumeric string (unique per callback) |
{os_name} | Device operating system |
{os_version} | Operating system version number |
{random_user_id} | Random user ID (per device) |
{random} | Random number (unique per callback) |
{referrer} | Google Play Store referrer (Android only) |
{reftag} | Random device reference tag |
{region} | Device region code |
{reporting_currency} | Dashboard reporting ISO 4217 currency code |
{reporting_revenue} | Revenue, as reported in the Adjust Dashboard, in whole currency units |
{revenue_float} | Revenue, as sent from Adjust SDK, in whole currency units |
{revenue} | Revenue, as sent from Adjust SDK in cents |
{sdk_version} | Adjust SDK version (per app) |
{time_spent} | Length of user's current session, in seconds |
{timezone} | Device time zone |
{tracking_enabled} | 1 if tracking is enabled, 0 if not |
{user_agent} | Incoming raw user agent |
{win_adid} | Windows advertising identifier |
{win_hwid} | Windows Store hardware ID |
{win_naid} | Windows Store network adapter ID |
{win_udid} | Windows Phone unique device ID |
{activity_kind} | Type of user activity |
{app_id} | Store App ID or Google Play Store |
{app_name_dashboard} | Name of the app in the Adjust Dashboard |
{app_name} | Name of the app |
{app_version_raw} | App version number (Android), build-version-number for the bundle (iOS) |
{app_version_short} | App version number (Android), release-version-number for the bundle (iOS) |
{app_version} | App version number (Android), build-version-number for the bundle (iOS) |
{connection_type} | Internet connection type |
{created_at} | Activity timestamp |
{installed_at} | Install (i.e., first app open) timestamp |
{is_organic} | 1 if organic traffic, 0 if non-organic |
{network_name} | Network name, as taken from the tracker |
{store} | Target store of click |
{tracker_name} | Current tracker name |
{tracker} | 6-character Adjust tracker token |