Set up MediaQX

MediaQX is an analytics partner integrated with Adjust. Our integration lets MediaQX receive data measured in Adjust through automated callbacks. Use this data with the partners' tools for analytics and insights.

In this article, learn how to set up measurement with MediaQX for your app. This includes activating the integration and choosing what data Adjust can share with MediaQX.

Before you begin


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Select MediaQX and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > MediaQX. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with MediaQX.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with MediaQX. To enable data sharing:

  1. Turn on Enabled

Once you enable data sharing with MediaQX, Adjust automatically sends MediaQX the following data, by default:

  • install
  • session

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with MediaQX by default:

  • install
  • session

Send additional data

Choose the amount and type of data that you want to share with MediaQX through callbacks. MediaQX may use this information to optimize performance.

To send additional data, you can review and customize the following:


Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means MediaQX will receive your app’s session activity.

Enable MediaQX for your app

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options

Select Enable partner to enable MediaQX for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.

List of all parameters forwarded to MediaQX

MediaQX requires Adjust to send the following parameters (data points) with your callbacks:

{adid}Adjust device ID (all platforms)
{idfa}ID for advertisers (iOS only)
{idfv}Uppercase iOS ID for vendors
{ip_address}Device IP address
{lifetime_session_count}Number of sessions recorded across entire user lifetime
{session_count}Number of sessions recorded by current Adjust SDK
{activity_kind}Type of user activity
{app_name}Name of the app
{conversion_duration}Time between click and install or reattribution in seconds
{created_at}Activity timestamp
{installed_at_hour}Install (i.e., first app open) timestamp rounded to the nearest hour
{installed_at}Install (i.e., first app open) timestamp
{last_session_time}Last session timestamp
{tracker_name}Current tracker name