Set up Omniata
Omniata is an analytics partner integrated with Adjust. Our integration lets Omniata receive data measured in Adjust through automated callbacks. Use this data with the partners' tools for analytics and insights.
In this article, learn how to set up measurement with Omniata for your app. This includes activating the integration and choosing what data Adjust can share with Omniata.
Before you begin
Requirements
- Admin, Editor, or Custom Editor permissions in Adjust.
- Adjust SDK v4.0.0 and later to map SDK parameters to Omniata parameters. Follow the guides linked below to use this feature.
iOS | Android | Windows | Unity | React Native | Flutter | Adobe Air | Cordova | Marmalade | Xamarin | Cocos2d-x | Titanium | Corona
Credentials
API KEY
- For help finding your credentials, contact your Omniata representative.
Select Omniata and your app in Campaign Lab
- Under Campaign Lab, select Partners.
- Select New partner > Omniata. Select Next to move to the next screen.
- In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Omniata.
- Select Next.
Enable data sharing
Enable data sharing to activate the integration with Omniata. To enable data sharing:
- Enter your API KEY.
Once you enable data sharing with Omniata, Adjust automatically sends Omniata the following data, by default:
- install
Set your data sharing options
If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:
- Separate data sharing options at the platform-level by selecting Use platform-specific settings.
- Set the same data sharing settings for multiple platforms by selecting Use global settings.
Now, under What will be shared by default?, review the activities that Adjust shares with Omniata by default:
- install
Send additional data
Choose the amount and type of data that you want to share with Omniata through callbacks. Omniata may use this information to optimize performance.
To send additional data, you can review and customize the following:
Enable Omniata for your app
In the Setup review screen, you can review your choices. You can also go back and make changes to:
- Your selected app
- Data sharing options
Select Enable partner to enable Omniata for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.
List of all parameters forwarded to Omniata
Omniata requires Adjust to send the following parameters (data points) with your callbacks:
| Placeholder | Information |
{adid} | Adjust device ID (all platforms) |
{android_id} | Android ID (Android only) |
{country} | Device two-character country code |
{device_name} | Device model number |
{gps_adid} | Google Play Store advertising ID |
{idfa} | ID for advertisers (iOS only) |
{idfv} | Uppercase iOS ID for vendors |
{ip_address} | Device IP address |
{mac_md5} | Uppercase MAC MD5 hash |
{mac_sha1} | Uppercase MAC SHA-1 hash |
{nonce} | Random lowercase alphanumeric string (unique per callback) |
{os_name} | Device operating system |
{os_version} | Operating system version number |
{random} | Random number (unique per callback) |
{session_count} | Number of sessions recorded by current Adjust SDK |
{tracking_enabled} | 1 if tracking is enabled, 0 if not |
{tracking_limited} | 1 if tracking is limited, 0 if not |
{adgroup_name} | Adgroup name, as taken from the tracker |
{app_id} | Store App ID or Google Play Store |
{app_name} | Name of the app |
{campaign_name} | Campaign name, as taken from the tracker |
{click_time} | Attributed click timestamp |
{created_at} | Activity timestamp |
{creative_name} | Creative name, as taken from the tracker |
{installed_at} | Install (i.e., first app open) timestamp |
{network_name} | Network name, as taken from the tracker |
{store} | Target store of click |
{tracker_name} | Current tracker name |