Set up PlayFab

PlayFab is an analytics network integrated with Adjust. Our integration lets PlayFab receive attribution and in-app event data through automated callbacks. Use this data with the partners' tools for analytics and insights.

In this article, learn how to set up measurement with PlayFab for your app. This includes activating the integration and choosing what data Adjust can share with PlayFab.

Before you begin


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  • For help finding your credentials, contact your PlayFab representative.

Select PlayFab and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > PlayFab. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with PlayFab.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with PlayFab. To enable data sharing:

  1. Enter your TITLE ID and SECRET KEY.

Once you enable data sharing with PlayFab, Adjust automatically sends PlayFab the following data, by default:

  • install

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with PlayFab by default:

  • install

Send additional data

Choose the amount and type of data that you want to share with PlayFab through callbacks. PlayFab may use this information to optimize performance.

To send additional data, you can review and customize the following:

Map parameters

You usually need to map parameters to share custom data with PlayFab.

Map parameters

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to PlayFab. This lets PlayFab receive custom event details for each of your linked events.

Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To share partner parameters to PlayFab, follow these steps.

  1. Set up partner parameters within the Adjust SDK: iOS, Android
  2. Check the Parameters data sharing checkbox.
  3. Map your events.

If you set up partner parameters within the Adjust SDK without setting up parameter sharing in the dashboard, Adjust forwards the parameters as named in the Adjust SDK.

Enable PlayFab for your app

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options

Select Enable partner to enable PlayFab for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.

Partner specific setup instructions

PlayFab allows you to send a set of predefined parameters. If you attach any of these parameters to an event in your adjust SDK, these will be forwarded to PlayFab. You can find out more about attaching session partner parameters in the SDK readme specific to the SDK or SDKs you are working with. Below is a list of the defined parameters that PlayFab accepts:

Parameter key > Value

  • playfab_id > Unique PlayFab assigned ID of the user on whom the operation will be performed.

List of all parameters forwarded to PlayFab

PlayFab requires Adjust to send the following parameters (data points) with your callbacks:

{adid}Adjust device ID (all platforms)
{adgroup_name}Adgroup name, as taken from the tracker
{creative_name}Creative name, as taken from the tracker
{network_name}Network name, as taken from the tracker