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for Marketers

Set up Redbox Platform

Redbox Platform is an analytics partner integrated with Adjust. Our integration lets Redbox Platform receive data measured in Adjust through automated callbacks. Use this data with the partners' tools for analytics and insights.

In this article, learn how to set up measurement with Redbox Platform for your app. This includes activating the integration and choosing what data Adjust can share with Redbox Platform.

Before you begin

Requirements

Admin, Editor, or Custom Editor permissions in Adjust.
Adjust SDK v4.0.0 and later to map SDK parameters to Redbox Platform parameters. Follow the guides linked below to use this feature.

Select Redbox Platform and your app in Campaign Lab

Under Campaign Lab, select Partners.
Select New partner > Redbox Platform. Select Next to move to the next screen.
In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Redbox Platform.
Select Next.

Enable data sharing

Enable data sharing to activate the integration with Redbox Platform. To enable data sharing:

Turn on Enabled

Once you enable data sharing with Redbox Platform, Adjust automatically sends Redbox Platform the following data, by default:

install
reattribution
event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

Separate data sharing options at the platform-level by selecting Use platform-specific settings.
Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Redbox Platform by default:

install
reattribution
event

Send additional data

Choose the amount and type of data that you want to share with Redbox Platform through callbacks. Redbox Platform may use this information to optimize performance.

To send additional data, you can review and customize the following:

Ad revenue (from ad views)

Ad revenue sharing lets Redbox Platform receive user ad revenue data. This lets Redbox Platform use ad revenue data to optimize your user targeting and campaigns.

Growth solution:

This feature is available with Adjust’s Ad Revenue package. To purchase our Ad Revenue package, contact your sales representative.

To share ad revenue to Redbox Platform, select one or more Ad Revenue Sources.

If you leave this field empty, we send ad revenue data from all integrated mediation sources.

In-app revenue (from in-app purchases)

Sharing in-app revenue lets Redbox Platform receive revenue amounts along with your revenue event data. You need to map events that generate revenue to share this data.

Map events

Map events that you want to share to the values that Redbox Platform can receive. Data for unmapped events is not shared with Redbox Platform.

Map individual events

If you have a multi-platform app, you can choose to share different events per platform with Redbox Platform. This lets you:

Set individual events to manage campaign strategies for each platform.
Customize data sharing per platform.

Under Map events, follow these steps to choose the in-app events you want to directly send to Redbox Platform.

Select Map event.
In the Adjust event list, choose the Adjust event that you want to share with Redbox Platform.
Under Partner event, you need to select the Redbox Platform event that corresponds to the Adjust event.
1. For single platform apps and multi-platform apps with data sharing enabled for a single platform only, you map events for that platform only. For multi-platform apps with data sharing enabled for multiple platforms, you can:
  - Select Use platform-specific mapping to map separate events at the platform-level or to not map events for certain platforms.
  - Select Use global mapping to map the same events for all platforms.
2. In the Partner event list, choose or enter a custom event name, that you want to map the Adjust event to.
Select Apply.

Now Redbox Platform will receive in-app event data for each of your linked events.

Map all events

If Redbox Platform supports mapping all events automatically, under Map events, select Map all events. This saves time in mapping individual events.

Now Redbox Platform will receive in-app event data for all your linked events.

Enable Redbox Platform for your app

In the Setup review screen, you can review your choices. You can also go back and make changes to:

Your selected app
Data sharing options

Select Enable partner to enable Redbox Platform for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.

List of all parameters forwarded to Redbox Platform

Redbox Platform requires Adjust to send the following parameters (data points) with your callbacks:

Placeholder	Information
`{adid}`	Adjust device ID (all platforms)
`{currency}`	Original ISO 4217 currency code sent from Adjust SDK
`{idfa}`	ID for advertisers (iOS only)
`{random}`	Random number (unique per callback)
`{revenue_float}`	Revenue, as sent from Adjust SDK, in whole currency units
`{activity_kind}`	Type of user activity
`{adgroup_name}`	Adgroup name, as taken from the tracker
`{click_time}`	Attributed click timestamp
`{created_at}`	Activity timestamp
`{installed_at}`	Install (i.e., first app open) timestamp
`{tracker_name}`	Current tracker name
`{iad_keyword}`	Apple Search Ads keyword