Set up Sprinklr Audience

Sprinklr Audience is an analytics partner integrated with Adjust. Our integration lets Sprinklr Audience receive data measured in Adjust through automated callbacks. Use this data with the partners' tools for analytics and insights.

In this article, learn how to set up measurement with Sprinklr Audience for your app. This includes activating the integration and choosing what data Adjust can share with Sprinklr Audience.

Before you begin


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Client Id

  • For help finding your credentials, contact your Sprinklr Audience representative.

Select Sprinklr Audience and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > Sprinklr Audience. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Sprinklr Audience.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Sprinklr Audience. To enable data sharing:

  1. Enter your Client Id.

Once you enable data sharing with Sprinklr Audience, Adjust automatically sends Sprinklr Audience the following data, by default:

  • click
  • install
  • session
  • reattribution
  • event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Sprinklr Audience by default:

  • click
  • install
  • session
  • reattribution
  • event

Send additional data

Choose the amount and type of data that you want to share with Sprinklr Audience through callbacks. Sprinklr Audience may use this information to optimize performance.

To send additional data, you can review and customize the following:


Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means Sprinklr Audience will receive your app’s session activity.

Map events

Map events that you want to share to the values that Sprinklr Audience can receive. Data for unmapped events is not shared with Sprinklr Audience.

Under Map events, follow these steps to choose the in-app events you want to directly send to Sprinklr Audience.

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with Sprinklr Audience.
  3. In the Partner event list, choose or enter a custom event name that you want to map the Adjust event to. You might have to map an event to several values.
  4. Select Apply.

Now Sprinklr Audience will receive in-app event data for each of your linked events.

Enable Sprinklr Audience for your app

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options

Select Enable partner to enable Sprinklr Audience for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.

List of all parameters forwarded to Sprinklr Audience

Sprinklr Audience requires Adjust to send the following parameters (data points) with your callbacks:

{android_id}Android ID (Android only)
{city}Device city
{country_subdivision}Device subdivision of country, e.g., state
{country}Device two-character country code
{device_type}Device type
{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{isp}Device internet service provider
{language}Device two-character language code
{os_name}Device operating system
{postal_code}Device postal code of IP address
{region}Device region code
{activity_kind}Type of user activity
{app_id}Store App ID or Google Play Store
{app_name}Name of the app
{created_at}Activity timestamp