Set up TrackIt

TrackIt is an analytics partner integrated with Adjust. Our integration lets TrackIt receive data measured in Adjust through automated callbacks. Use this data with the partners' tools for analytics and insights.

In this article, learn how to set up measurement with TrackIt for your app. This includes activating the integration and choosing what data Adjust can share with TrackIt.

Before you begin


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  • For help finding your credentials, contact your TrackIt representative.

Select TrackIt and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > TrackIt. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with TrackIt.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with TrackIt. To enable data sharing:

  1. Enter your ID SITE.

Once you enable data sharing with TrackIt, Adjust automatically sends TrackIt the following data, by default:

  • install

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with TrackIt by default:

  • install

Send additional data

Choose the amount and type of data that you want to share with TrackIt through callbacks. TrackIt may use this information to optimize performance.

To send additional data, you can review and customize the following:

Adjust sends TrackIt both organic and paid attribution data.

Enable TrackIt for your app

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options

Select Enable partner to enable TrackIt for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.

List of all parameters forwarded to TrackIt

TrackIt requires Adjust to send the following parameters (data points) with your callbacks:

{adid}Adjust device ID (all platforms)
{android_id}Android ID (Android only)
{country}Device two-character country code
{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{idfv}Uppercase iOS ID for vendors
{os_name}Device operating system
{activity_kind}Type of user activity
{created_at}Activity timestamp
{first_tracker}6-character Adjust tracker token for a user's first attribution source