Set up Treasure Data

Treasure Data is an analytics partner integrated with Adjust. Our integration lets Treasure Data receive data measured in Adjust through automated callbacks. Use this data with the partners' tools for analytics and insights.

In this article, learn how to set up measurement with Treasure Data for your app. This includes activating the integration and choosing what data Adjust can share with Treasure Data.

Before you begin

Requirements

iOS | Android | Windows | Unity | React Native | Flutter | Adobe Air | Cordova | Marmalade | Xamarin | Cocos2d-x | Titanium | Corona

Credentials

API KEY, DB ID, and TABLE ID

  • For help finding your credentials, contact your Treasure Data representative.

Select Treasure Data and your app in Campaign Lab

  1. Under Campaign Lab, select Partners.
  2. Select New partner > Treasure Data. Select Next to move to the next screen.
  3. In the App selection screen, choose the app for which you want to create the link, and enable the integration to share data with Treasure Data.
  4. Select Next.

Enable data sharing

Enable data sharing to activate the integration with Treasure Data. To enable data sharing:

  1. Enter your API KEY, DB ID, and TABLE ID.

Once you enable data sharing with Treasure Data, Adjust automatically sends Treasure Data the following data, by default:

  • click
  • install
  • session
  • reattribution
  • event

Set your data sharing options

If you’re working with a multi-platform app with data sharing enabled for multiple platforms, you can:

  1. Separate data sharing options at the platform-level by selecting Use platform-specific settings.
  2. Set the same data sharing settings for multiple platforms by selecting Use global settings.

Now, under What will be shared by default?, review the activities that Adjust shares with Treasure Data by default:

  • click
  • install
  • session
  • reattribution
  • event

Send additional data

Choose the amount and type of data that you want to share with Treasure Data through callbacks. Treasure Data may use this information to optimize performance.

To send additional data, you can review and customize the following:

Sessions

Adjust does not automatically send session callbacks due to the high volume of sessions. Sharing sessions means Treasure Data will receive your app’s session activity.

Map events

Map events that you want to share to the values that Treasure Data can receive. Data for unmapped events is not shared with Treasure Data.

Map individual events

If you have a multi-platform app, you can choose to share different events per platform with Treasure Data. This lets you:

  • Set individual events to manage campaign strategies for each platform.
  • Customize data sharing per platform.

Under Map events, follow these steps to choose the in-app events you want to directly send to Treasure Data.

  1. Select Map event.
  2. In the Adjust event list, choose the Adjust event that you want to share with Treasure Data.
  3. Under Partner event, you need to select the Treasure Data event that corresponds to the Adjust event.
    1. For single platform apps and multi-platform apps with data sharing enabled for a single platform only, you map events for that platform only. For multi-platform apps with data sharing enabled for multiple platforms, you can:
      • Select Use platform-specific mapping to map separate events at the platform-level or to not map events for certain platforms.
      • Select Use global mapping to map the same events for all platforms.
    2. In the Partner event list, choose or enter a custom event name, that you want to map the Adjust event to.
  4. Select Apply.

Now Treasure Data will receive in-app event data for each of your linked events.

Map all events

If Treasure Data supports mapping all events automatically, under Map events, select Map all events. This saves time in mapping individual events.

Now Treasure Data will receive in-app event data for all your linked events.

Map parameters

You usually need to map parameters to share custom data with Treasure Data.

Partner parameters (available in Adjust SDK version 4.0+) let Adjust collect custom data points from your app and send them to Treasure Data. This lets Treasure Data receive custom event details for each of your linked events.

Before adding new partner parameters to the Adjust SDK, make sure no pre-existing partner parameters already fit your requirements.

To share partner parameters to Treasure Data, follow these steps.

  1. Set up partner parameters within the Adjust SDK.
  2. Under Set your data sharing options, select Parameters.
  3. Under Map parameters, you can specify how you want to send partner parameters defined in the SDK to the network:
    1. Select Map parameter.
    2. In the SDK parameter field, enter the name of the SDK parameter you want to share with the network.
    3. In the Partner parameter field, enter the network parameter that corresponds to the SDK parameter.
Note:

If you set up partner parameters within the Adjust SDK without setting up parameter sharing in the dashboard, Adjust forwards the parameters as named in the Adjust SDK.

Enable Treasure Data for your app

In the Setup review screen, you can review your choices. You can also go back and make changes to:

  • Your selected app
  • Data sharing options

Select Enable partner to enable Treasure Data for your app. Analytics partners don't work with links for campaigns. Once enabled, our integration sends attribution and in-app event data via automated callbacks.

Partner specific setup instructions

Treasure Data service is available on several regions. Please choose your region from Region dropdown list and data will be sent to the endpoint which is corresponding to your region.

List of all parameters forwarded to Treasure Data

Treasure Data requires Adjust to send the following parameters (data points) with your callbacks:

PlaceholderInformation
{android_id}Android ID (Android only)
{country}Device two-character country code
{device_name}Device model number
{gps_adid}Google Play Store advertising ID
{idfa}ID for advertisers (iOS only)
{idfa||gps_adid}IDFA, or GPS ADID if IDFA is empty
{idfv}Uppercase iOS ID for vendors
{ip_address}Device IP address
{language}Device two-character language code
{os_name}Device operating system
{os_version}Operating system version number
{partner_parameters}Custom partner parameters collected by the Adjust SDK or S2S request and transmitted to third party providers via postbacks
{user_agent}Incoming raw user agent
{adgroup_name}Adgroup name, as taken from the tracker
{app_version}App version number (Android), build-version-number for the bundle (iOS)
{campaign_name}Campaign name, as taken from the tracker
{click_time}Attributed click timestamp
{created_at}Activity timestamp
{creative_name}Creative name, as taken from the tracker
{network_name}Network name, as taken from the tracker