Publicamos actualizaciones constantes en nuestra documentación, y es posible que algunas de ellas aún no estén disponibles en tu idioma. Si deseas obtener la información más actual, utiliza la versión en inglés.

Placeholders para socios

Los placeholders son un conjunto de macros dinámicos exclusivos de Adjust, los cuales se utilizan para enviar datos sin procesar (raw data)

.Al ser socio de Adjust, los placeholders disponibles para ti dependen del tipo de integración que tengas con nosotros. A continuación, selecciona si utilizas una integración con módulo o una integración dinámica para ver los placeholders que puedes utilizar.

How are you integrated with Adjust?

Placeholder
Description
Example
Suggested data type
Availability
{label}
Value of the Adjust "label" parameter sent on click
literally_anything
varchar
{amazon_ads_site_name}
Amazon Ads Site Name
My Amazon Site
varchar
{amazon_ads_source_name}
Amazon Ads Source Name
My Amazon Source
varchar
{iad_ad_id}
Apple Search Ads adId (for Default Product Page, -1 is set)
542317136
integer
{iad_conversion_type}
Download status: first or subsequent app download
Download; Redownload
varchar
{iad_country_or_region}
Apple Search Ads country or region associated with camapign.
US
varchar
{iad_keyword}
Apple Search Ads keyword
Mercari
varchar
{iad_keyword_id}
Apple Search Ads keyword id
229291259
bigint
{iad_org_id}
Apple Search Ads organization id
93480
integer
{attribution_expires_at}
Unix timestamp of when the current temporary attribution expires. More details
1623345226
datetime
{attribution_ttl}
Reflects the temporary attribution window of the engagement (hours). More details
18
integer
{callback_ttl}
Maximum time after the install callbacks are sent (hours)
672
integer
{click_attribution_window}
Attribution window settings for device matching (hours)
168
integer
{impression_attribution_window}
Attribution window settings for device matching (hours)
24
interger
{inactive_user_definition}
Inactivity period required for reattribution (hours)
48
integer
{last_fallback_time}
Timestamp of when the user moved to the fallback source. More details
1623345226
datetime
{last_fallback_time_hour}
Timestamp of when the user moved to the fallback source, rounded to the nearest hour. More details
1418173200
datetime
{platform}
Indicates if the activity happened on mobile or web
web
varchar
{probmatching_reattribution_attribution_ttl}
Reflects the temporary probabilistic matching reattribution window of the engagement (hours). More details
18
integer