合作伙伴占位符

占位符是 Adjust 专有的动态宏，用于传递原始数据。

作为 Adjust 合作伙伴，您可以使用的占位符取决于与 Adjust 的集成方式。请在下方选择您使用的是广告渠道集成还是动态渠道集成，了解可以使用的占位符。

How are you integrated with Adjust?

Placeholder
Description
Example
Suggested data type
Availability
{label}
Value of the Adjust "label" parameter sent on click
literally_anything
varchar
{amazon_ads_site_name}
Amazon Ads Site Name
My Amazon Site
varchar
{amazon_ads_source_name}
Amazon Ads Source Name
My Amazon Source
varchar
{iad_ad_id}
Apple Search Ads adId (for Default Product Page, -1 is set)
542317136
integer
{iad_conversion_type}
Download status: first or subsequent app download
Download; Redownload
varchar
{iad_country_or_region}
Apple Search Ads country or region associated with camapign.
US
varchar
{iad_keyword}
Apple Search Ads keyword
Mercari
varchar
{iad_keyword_id}
Apple Search Ads keyword id
229291259
bigint
{iad_org_id}
Apple Search Ads organization id
93480
integer
{attribution_expires_at}
Unix timestamp of when the current temporary attribution expires. More details
1623345226
datetime
{attribution_ttl}
Reflects the temporary attribution window of the engagement (hours). More details
18
integer
{callback_ttl}
Maximum time after the install callbacks are sent (hours)
672
integer
{click_attribution_window}
Attribution window settings for device matching (hours)
168
integer
{impression_attribution_window}
Attribution window settings for device matching (hours)
24
interger
{inactive_user_definition}
Inactivity period required for reattribution (hours)
48
integer
{last_fallback_time}
Timestamp of when the user moved to the fallback source. More details
1623345226
datetime
{last_fallback_time_hour}
Timestamp of when the user moved to the fallback source, rounded to the nearest hour. More details
1418173200
datetime
{platform}
Indicates if the activity happened on mobile or web
web
varchar
{probmatching_reattribution_attribution_ttl}
Reflects the temporary probabilistic matching reattribution window of the engagement (hours). More details
18
integer