Cohort analysis

The Cohort analysis widget is a heatmap highlighting the best and worst-performing cohorts, letting you know how you need to optimize your strategy to keep scaling up.

Your widget displays data from the following sources, by default:

Data sourceDefinition
Attribution source - FirstUser's original attribution source
Attribution status - AllInstalls and reattributions
Attribution type - AllClicks and impressions
Ad spend source - MixedAttribution and Network sources

Set up the Cohort analysis widget

Before you set up this widget, ensure that you have set the appropriate filters. For more information, see Set up your view.

The Cohort analysis widget is a heatmap table that shows your best- and worst-performing cohorts. By default, you can see the cohort analysis for the Retention metric by Total value. You can also choose to analyze your cohorts for different metrics by dimensions. Select the Dimension dropdown to see the list of available dimensions to choose from.

Use the Metric dropdown to choose the metric for which you want to analyze your cohorts.

Note:
Certain metrics need to be further defined, to determine how Adjust calculates them for reporting. For example, for revenue metrics you need to set a revenue type. Choose additional options for the metric, if applicable, and choose Select Metric.

Select Days, Weeks, or Months to choose how granularly you want to break down the data. Depending on what you choose, your cohorted data can display for different available cohort periods. These options depend on your data configuration. See Set up your view for more information. Here is a list of available cohort periods:

Time periodGranularity options
Last 24 hours
  • Days
Yesterday
  • Days
Last 7 days
  • Days
  • Weeks
Last 14 days
  • Days
  • Weeks
Last 30 days
  • Days
  • Weeks
  • Months
Last 3 months
  • Days
  • Weeks
  • Months
Last month
  • Days
  • Weeks
  • Months
Last week
  • Days
  • Weeks
This month
  • Days
  • Weeks
This week
  • Days
Custom
  • Days: For custom periods shorter than a week
  • Weeks: For custom periods shorter than a month
  • Months: For custom periods greater than a month

You can select the cohort periods to display in the table by selecting Edit periods.

The number of options to select depend on your data configuration:

  • Days: Up to D120
  • Weeks: Up to W52
  • Months: Up to M36

Select (Open as report) to view the data in the form of a new report.

Use the Cohort analysis widget

  • Use the arrows in the table header to arrange the data in the columns, either alphabetically or in ascending or descending order.