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for Marketers

6 Bits mode

Focus your campaign on up to 6 key events performed in the first 24 hours after install. 6 Bit mode lets you easily define which events are most useful to you and assign them to conversion value bits.

Create a new mapping

Important:

You must use the same mapping for both SKAN 3 and 4 to ensure your results align across both versions.

To create a new 6 Bits mapping:

Under AppView, select All apps.
Select your app from the list or use the search bar to find it.
Select SKAN Conversion Hub.
Select Map conversion values.
Select Advanced setup in the Map conversion values modal that appears.
Select 6 Bits in the Setup mode dropdown menu.
Enter your Conversion value window.
Choose your events from the Select event dropdown menu next to each bit.

Tip:

You can put your events in any order. Adjust reports on each event that a user triggers.

Update your mapping

You can change a smart setup mapping at any time after you save it. To do this:

Under AppView, select All apps.
Select your app from the list or use the search bar to find it.
Select SKAN Conversion Hub. Your current mapping is shown.
Select the edit icon () to edit your current mapping.
Update any of the following:
1. Your CV Window
2. The Setup mode
3. Your mapped values

Warning:

Selecting a new Setup mode deletes your current mappings.

Select Save to save the mapping for your app. Select Discard changes to close the editor without saving any changes.

Delete your mapping

You can delete your mappings if you no longer need them. To do this:

Under AppView, select All apps.
Select your app from the list or use the search bar to find it.
Select SKAN Conversion Hub. Your current mapping is shown.
Select the delete icon ().
A confirmation modal appears. Select Delete mapping to confirm you want to delete the mapping or Cancel to keep the mapping.