CTV AdVision dashboard

The CTV AdVision dashboard gives you an instant snapshot into the performance of your connected TV campaigns. Use these insights to monitor and optimize your CTV strategy.

You can use the dashboard to instantly identify:

  • The number of new users you've gained through all of your CTV campaigns in the selected time period
  • Your top performing CTV partner
  • How this week's data compares to last week's for different CTV metrics
Growth solution:

CTV AdVision is available as an Adjust Growth Solution. To get CTV AdVision dashboard on your account, contact sales@adjust.com.

Widgets

You can only see CTV data for all widgets on the CTV AdVision dashboard.

Before you set up this widget, ensure that you have set the appropriate filters. For more information, see Set up your view.

Your widget displays data from the following sources, by default:

Data sourceDefinition
Attribution source - FirstUser's original attribution source
Attribution status - AllInstalls and reattributions
Attribution type - AllClicks and impressions
Ad spend source - MixedAttribution and Network sources

CTV campaigns overview

The CTV campaigns overview widget is a snapshot of the following metrics for CTV campaigns that help you check their performance:

  • Impressions
  • Installs
  • All Revenue (Cohort)
  • Impression Conversion Rate (ICR)

By default, you can see the daily trend for the selected metric and time period by Total value. You can also choose to display daily trends for the metric by the following dimensions:

  • App
  • Country
  • Partner

Select (Table view) to view the KPI data in table format. Select (Chart view) to switch back to the graph view.

Select (Open as report) to view the data in the form of a new report.

CTV campaigns performance

The CTV campaigns performance widget highlights the highest- and lowest-performing areas of your CTV campaigns for the following metrics:

  • Installs
  • Impressions

By default, you can see the performance of Top 5 partners by Installs. You can also choose to analyze performance for different metrics by the following dimensions:

DimensionView by
App
  • Top 5
  • Top 10
  • Bottom 5
  • Bottom 10
Country
Partner
Campaign Name

Select (Open as report) to view the data in the form of a new report.

CTV real-time performance report

The CTV real-time performance report widget shows a breakdown of the performance of your CTV campaigns.

By default, the CTV real-time performance report widget is a table that breaks down the metrics by Partner . You can break down the performance of your app marketing campaign by the following dimensions:

  • App
  • App store type
  • Campaign Name
  • Country
  • Partner

Select (Open as report) to view the data in the form of a new report.