Unverified engagements overview

The Unverified engagements overview provides a general summary of sources that were skipped for attribution due to configured Conversion rules. These include cases where specific criteria—such as a Region & Campaigns mismatch — were not met. This widget helps you identify traffic that did not qualify for attribution under your defined rules, offering better insight into non-attributed engagements.

Growth solution:

This widget will be shown only if you have Conversion Rules feature enabled.

Set up the Unverified engagements overview widget

The widget displays the distribution of Unverified engagements, broken down into impressions and clicks over the selected time period. By default, you can see the data by Total value.

You can also choose to display the unverified engagements by the following dimensions:

DimensionView by
App
  • Top 5
  • Top 10
  • Bottom 5
  • Bottom 10
Country
Channel
Campaign name
Adgroup name
Creative (attribution)
Total value-

Depending on the time period for which you are viewing data, you can select Hours, Days, Weeks, or Months to choose the data granularity.

Note:

You can select Hours only for a selected time period of 7 days or less.

Select (Table view) to view data in table format, allowing you to see the rejection date. Select (Chart view) to switch back to the chart.

Select (Open as report) to view the data in the form of a new report.

Use the Unverified engagements overview widget

  • Hover over any data line in a chart to see more information about the data.

  • Hover over any title in the chart legend to highlight the data line in the chart that corresponds to that title.

  • Select the title in the chart legend to hide the data line for that title in the chart. Select the title again to reveal the data line.