Set up Amazon Ads
With Adjust's Amazon Ads integration, you can measure the impact of campaigns you run on Amazon Ads that drive installs on your Android, Fire TV, and Fire tablet apps.
Here, you can find information about how to connect Adjust to Amazon Ads in the Adjust dashboard.
Adjust's integration with Amazon Ads is the latest SAN integration with Amazon. The legacy integration with Amazon Fire is still functional, but will be deprecated in the coming months.
Before you begin
Requirement
- An Amazon advertiser ID
- This is the ID of your advertiser account on Amazon DSP.
- Amazon Standard Identification Number (ASIN) for Fire OS apps or App Bundle ID for Android apps
What you need to know
Amazon is a self-attributing network. This means that Adjust sends Amazon data for all of your app's installs and Amazon self-attributes using their own engagement data. Adjust then checks this data to confirm the source of the last engagement.
Initial setup
To set up Amazon Ads for your app, follow these steps in Adjust.
- Under Campaign Lab, select Partners.
- Select New partner.
- In the Partner selection screen, choose Amazon Ads, and select Next.
- In the App selection screen, choose your app, and select Next.
Then, set your data sharing options, review your setup, and enable Amazon Ads for your app.
Data sharing
Share data with Amazon Ads to optimize your campaigns. In the Data sharing screen, follow these steps.
Enable data sharing for Amazon Ads
- In the Amazon Advertiser ID field, enter your advertiser ID for that platform. This enables data sharing with Amazon. For help finding your advertiser ID, speak with your Amazon representative.
- Enter your ASIN (Fire OS)/App Bundle ID (Android) field.
Once you enable data sharing, Adjust sends install and reattribution data from all attribution sources, by default. This includes data attributed to Amazon Ads, data attributed to other networks, and organic data. Additionally, you can choose to share the following data with Amazon Ads.
- Sessions
- Events
Map events
For each Adjust in-app event you will see a partner event field. Use the dropdown menu to select a predefined Amazon event that maps to your Adjust event. You can't send custom events.
- ADD TO SHOPPING CART
- APPLICATION
- CHECKOUT
- CONTACT
- LEAD
- OFF AMAZON PURCHASES
- PAGE VIEW
- SEARCH
- SIGN UP
- SUBSCRIBE
- OTHER
Amazon Ads reporting
Here's how Amazon campaign data is reported in Adjust:
- Network =
Amazon Ads - Campaign =
campaignName - Adgroup =
adName - Creative =
creativeSize-creativeName
Export your data
To get device-level data sent to your BI system for analysis, set up raw data exports.
You can use the following placeholders to get specific Amazon datapoints in your raw data exports.
| Placeholder | Description |
|---|---|
{fire_adid} | Fire OS advertising identifier |
{gps_adid} | Google Play advertising identifier |
Data not shared from Amazon campaigns
As per our legal agreement with Amazon, Adjust does not provide raw Amazon campaign data on certain activities. This includes data exported via both server callbacks and cloud storage upload. The impacted activities are:
- Clicks
- Impressions
- SAN clicks
- SAN impressions
The following services are not affected:
- Adjust’s ability to measure clicks, impressions, SAN clicks, and SAN impressions.
- Reporting of aggregated clicks and impressions.
- Pulling aggregated click and impression data via our Report Service.
- Reporting and export of install and post-install raw and aggregated data attributed to Amazon Ads.
If you have any questions, please contact your Amazon representative.