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for Marketers

Set up Segment independent integration

Segment is an Adjust analytics partner. With the independent integration setup, the Adjust SDK and Segment SDK work independently of each other. Using this solution makes it easier for you to implement additional Adjust SDK features such as deep links.

How it works

[Infographic] Segment Independent SDK solution

Here's how user activity is recorded when the Adjust SDK and Segment SDK work independently:

The app directly initiates the Adjust SDK.
The Adjust SDK automatically records installs, sessions, and reattributions.
The Segment SDK records events and the Segment server sends them to the Adjust server as S2S events in Cloud Mode.
The Adjust server sends an install callback to the Segment server. Segment records the install callback as a track event called Install Attributed.

Set up the integration

To set up the independent Adjust SDK solution with Segment, follow these steps.

1. Configure the Adjust and Segment SDKs

For instructions on how to configure the Adjust SDK and Segment SDK, use our Segment integration developer documentation.

2. Enable Segment in Adjust

To set up Segment in Adjust, follow these steps.

See Segment's documentation to find the WRITE KEY.

Segment will receive callbacks for install activities.

3. Create Adjust destinations and add Adjust app tokens in Segment

To add Adjust as a destination in the Segment dashboard, follow these steps.

Select Destinations > Add Destination.
Search for Adjust.
Add Adjust as a destination to your source.

To add your Adjust app tokens to the Adjust destination, follow these steps.

Select Destinations and choose your Adjust destination.
Select App Token and enter your app token from AppView.
Select Save.

Refer to the the following table to understand how to relate Adjust destination(s) to your source(s), based on your app setup in Adjust.

Segment SDK used	Adjust app setup	Adjust destination in Segment dashboard
Segment Android SDK and Segment iOS SDK	Multiplatform app (Same app token for iOS and Android apps)	Add an Adjust destination to the iOS source and an Adjust destination to the Android source. Configure both destinations with the same Adjust token.
Segment Android SDK and/or Segment iOS SDK	iOS and/or Android apps with different app tokens	Add an Adjust destination to each source, as applicable. Configure each destination with its respective Adjust token.
Segment React Native SDK	Multiplatform app (Same app token for iOS and Android apps)	Add an Adjust destination to the React Native source. Configure the destination with the app token.
Segment React Native SDK	iOS and Android apps with different app tokens	Add an Adjust destination for iOS and an Adjust destination for Android to the React Native source. Configure each destination with its respective app token.

4. Create event tokens in Adjust

Now, review your events in the Segment dashboard, and determine which events you want to link to Adjust.

For each Segment track call that you want to link to Adjust, create a corresponding Adjust event token and copy the event token.

Warning:

This solution does not support partner parameters. However, session partner parameters are required to pass certain values to the Adjust SDK. See our developer documentation for setup.

If you need to send events with custom parameters to your networks, for example to support dynamic retargeting, set up these events in the Segment SDK and Adjust SDK separately. Do not link these events in the Segment dashboard to the Adjust destination.

5. Enter Adjust event tokens in Segment

In the Segment dashboard, select Destinations and choose your Adjust destination.
Select Map Your Events to Custom Adjust Event Tokens and enter the event tokens that you copied from the Adjust dashboard.
Each Segment track event name should have a 1:1 relationship with an Adjust event token. Do not link Segment track calls with different names to the same Adjust event token.
Select Save.

6. Configure additional settings in Segment

In the Segment dashboard, select Destinations and choose your Adjust destination.
Find the Track Attribution Data setting and switch ON.
Find the Send Event Creation Time setting, and choose the appropriate option:
- ON - Segment passes the created_at_unix time on S2S events. However, Segment does not guarantee that events are sent in chronological order according to created_at_unix, so the Adjust server probably rejects some events.
- OFF - Segment does not pass a created_at parameter on S2S events. The Adjust server does not reject events for chronological reasons. Instead, it sets the created_at timestamp equal to the received_at timestamp internally. This means the created_at timestamp may not be indicative of when the device actually triggered the event in the Segment SDK.
At the top of the screen is Adjust Settings. Turn the switch ON to enable the Destination.

When you are ready to launch the integration in Production, find the setting Send to Production Environment on Adjust and switch ON.

A screenshot from the Segment dashboard of how to configure your Adjust settings.

Parameters forwarded to Segment

Here is a list of parameters sent in Adjust's callbacks to Segment:

Placeholder	Information
`[anonymous_id]`	Segment anonymous_id
`{adgroup_name}`	Adgroup name, as taken from the link
`{campaign_name}`	Campaign name, as taken from the link
`{creative_name}`	Creative name, as taken from the link
`{network_name}`	Network name, as taken from the link
`{tracker_name}`	Current link name