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for Marketers

Smart banners

A smart banner is a banner that you can add to a mobile webpage to promote your app, a sale, or a specific product. Behind the banner is a link that takes users directly into your app if they already have it installed, or takes them to the store to download it first.

Smart banners ensure a seamless user experience and help you target web users to drive traffic to your app. Ensure every converted app user starts their in-app experience where you want.

Growth solution:

Smart Banners is available as an Adjust Growth Solution. To get Smart Banners on your account, contact sales@adjust.com.

How it works

A graphic showing how users interact with a smart banner in a mobile web environment and can be linked directly to the corresponding product page in your app.

Here's what the user flow looks like when you use smart banners with Adjust:

A user clicks on your web ad and is redirected to your mobile website OR they arrive there organically.
The smart banner launches on your mobile website.
The user clicks the banner.
One of the following occurs:
- If your app is not installed: The user is redirected to the correct store to download your app.
- If your app is installed and you have enabled deferred deep linking: The app launches and the user is taken directly to your chosen in-app location.

Use cases

eCommerce

Finance

Next steps

Set up smart banners - Get instructions on how to set up a space and smart banner for your app.
Manage your smart banner setup - Once you've set up your smart banner, learn how you can manage it.
Smart banners reporting - Find details about how Adjust reports aggregated smart banners campaign data in Datascape.