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for Marketers

Smart banners reporting

Here you can find details about how Adjust reports aggregated smart banners campaign data in Datascape. You can see data for both, clicks and impressions in your reports. This uses the following structure:

Campaign structure level	Smart banner reporting
Channel	Banner space name `{space_name}`
Campaign	Banner name `{banner_name}`
Adgroup	Localized banner variants `{banner_language}` Recommended. Use this along with any other UTM parameters you might want to add to get better reporting insights into which language's banner performs better.
Creative	No value - appears as unknown in reports

If you had chosen to attribute users to the previous ad while creating a space, clicks show up with the smart banner link. However, installs that are attributed to the previous ad click are shown under the previous source in reporting.

Tip:

While setting up your view for reports in Datascape, you can set Channel to Smart Banners. You could then add the Network and Campaign Name dimensions to see space name and banner name in your report.